‘Rogue One: A Star Wars Story’ Hitches Ride With Uber

Disney has hailed Uber for its latest “Rogue One: A Star Wars Story” promo.

Under the partnership, Uber users will be able to unlock special “Rogue One” features and access exclusive video content including behind-the-scenes footage in the app. The promotion will run Dec. 12-18 in hundreds of cities worldwide served by Uber, timed for the film’s Dec. 16 release in the U.S.

To access the content in the updated Uber app, users must tap “activate” on the “Rogue One: A Star Wars Story” card. That will replace the Uber vehicle images showing their current location with iconic Star Wars starships.

“This collaboration delivers — at your fingertips — a first-of-its-kind warm-up to the journey and vehicles you’ll see in ‘Rogue One,'” said Asad Ayaz, EVP of marketing at the Walt Disney Studios.

“Rogue One,” the first of Lucasfilms’ standalone Star Wars movies, is expected to open to more than $130 million at the box office. The movie, which takes place prior to the original “Star Wars,” tracks the Rebel Alliance, which recruits Jyn Erso (Felicity Jones) to work with a crew that includes Cassian Andor (Diego Luna) to steal the plans to the Death Star, the Empire’s weapon of planetary destruction.

More Film

  • Sabrina Carpenter

    Film News Roundup: Sabrina Carpenter's 'Short History of the Long Road' Finds Distribution

    In today’s film news roundup, Sabrina Carpenter’s “The Short History of the Long Road” gets a home, comedian Jo Koy’s life will become a movie, “True to the Game” is getting a sequel and APA promotes Chris Ridenhour. ACQUISITION FilmRise has acquired Sabrina Carpenter’s coming-of-age drama “The Short History of the Long Road” and is [...]

  • Stella Meghie

    Filmmaker Stella Meghie on Crafting 'The Photograph' and Being a 'Romance Film Nerd'

    Stella Meghie loves love. And she’s currently feeling a lot of it. As “Sonic the Hedgehog” soared to number one over Presidents’ Day weekend, “The Photograph” made a solid $13 million. Catching up with Meghie early Saturday morning after the film’s debut, the writer/director/executive producer admitted she’d been looking at the numbers. “I’m grateful people [...]

  • Robert Pattinson Margaret Qualley

    Robert Pattinson-Margaret Qualley Thriller 'The Stars at Noon' Sells to A24

    A24 has bought North American rights to the thriller “The Stars at Noon,” starring Robert Pattinson and Margaret Qualley. Claire Denis is attached to direct, and wrote the screenplay with Lea Mysius and Andrew Litvack, based on Denis Johnson’s 1986 novel. The deal was announced Tuesday on the eve of the Berlin Film Festival, where Wild [...]

  • The Speech

    Charades Rolls Into EFM with Pre-Sales on 'The Rosemaker,' 'The Speech' (EXCLUSIVE)

    Charades, the sales firm launched three years ago by former execs at Wild Bunch, Gaumont and Studiocanal, will roll into the Berlinale’s European Film Market with a raft of pre-sales on anticipated French projects, including “The Rosemaker” with Catherine Frot and Laurent Tirard’s “The Speech.” Charades will unveil the promos of both films, as well [...]

More From Our Brands

Access exclusive content