Warner Bros. has selected industry veteran Pam Lifford as president of its massive consumer products operations arm.
The move comes five months after Brad Globe announced that he was stepping down from the post after a decade. DC Entertainment president Diane Nelson added oversight of Warner Bros. Consumer Products at that point.
Lifford will start on Feb. 1 and report directly to Nelson. The portfolio of licensing properties includes DC Comics’ Batman and Superman, Harry Potter, the Hobbit trilogy, Looney Tunes and Scooby-Doo.
“Pam is a highly accomplished licensing and consumer products executive and will be a tremendous asset to our company as we build upon the foundation of success established by the team at WBCP,” said Nelson. “Her leadership, experience managing large consumer brands and proven track record building innovative, globally successful licensing and merchandising businesses will be invaluable as we look to maximize our powerful slate of content and our entire vault of intellectual properties.”
Lifford is coming on board with Warner Bros. set to open “Batman v. Superman: Dawn of Justice” in March and Harry Potter spinoff “Fantastic Beast and Where to Find Them” in November.” She’ll also oversee licensing related to the Wizarding World of Harry Potter theme park attractions — one in Orlando and another opening in Los Angeles in April — as well as identify new opportunities within the WB library.
Lifford spent a dozen years at Disney as part of the consumer products executive leadership team. She has been exec VP of global licensing at Quiksilver Inc. and held positions at Road Runner Sports and Nike.