It’s the first time that Lionsgate has taken part in using Atom for one of its movies. The studio joined with Disney and Fox in January to announce a combined $50 million investment in the ticketing app.
“Nerve,” starring Emma Roberts and Dave Franco, centers around a high school senior who finds herself immersed in an online game of truth or dare, where her every move starts to become manipulated by an anonymous community of “watchers.” It has grossed nearly $37 million domestically since its July 27 release.
“This innovative promotion is just the tip of the iceberg in terms of the opportunities that Atom Tickets creates for our exhibition partners and our moviegoers,” said Lionsgate Vice Chairman Michael Burns. “‘Nerve’ is the ideal film on which to begin tapping the full potential of the Atom platform.”
The Atom Tickets app is available for free on the Apple App Store and Google Play. It’s touted as giving customers a hassle-free experience without paper tickets and providing the ability to discover new films, browse trailers, read reviews, invite friends, buy tickets and pre-order concessions. At the theater, consumers can go directly to the ushers and concession counters, where they scan a code at tablet kiosks.