National CineMedia has appointed Andrew J. England, former chief marketing officer of MillerCoors, as its CEO and director.
He replaces Kurt C. Hall in the CEO post at the cinema advertising company. Hall, who had announced in August that he would step down, will serve as an advisor to the board and CEO in a 24-month consulting role.
The company operates NCM Media Networks, which presents cinema advertising across a digital in-theater network in theaters owned by AMC Entertainment, Cinemark Holdings, Regal Entertainment Group and other regional circuits. It’s best known for its first look preshow.
England has spent more than 25 years as an exec in the consumer-facing businesses. During his nearly 10-year tenure at MillerCoors, he led a 200-person marketing department, revamped the strategy for Coors Light and Miller Lite, broadened the reach in social and digital media, created sponsorship deals with major sports franchises and oversaw the launch of Redd’s Apple Ale.
He previously worked at the Hershey Company, Opentable, Nabisco Holdings and Cadbury Schweppes P.L.C.
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“The board conducted an extensive and strategic search process to identify the right person to build on NCM’s past success and take advantage of the unprecedented growth opportunities that lie ahead for the company — Andy is that person,” Chairman Scott N. Schneider said. “Andy is a proven leader with significant media and marketing expertise and a deep understanding of the changes that are taking place in the media marketplace and the opportunities they present for NCM.”