×
You will be redirected back to your article in seconds

Movie Ticket Prices Hit Record High

It’s more expensive to go to the movies than ever before.

Average ticket prices hit a new high during the second quarter of 2016, topping out at $8.73, according to the National Association of Theatre Owners, an exhibition lobbying firm. That trumps the previous record of $8.70, a pinnacle that the industry reached in the final fiscal quarter of 2015. The culprit is likely more premium format, IMAX and 3D screenings for recent hits such as “Captain America: Civil War” and “Finding Dory.” These showings often carry surcharges.

The latest numbers also represent a 1.7% hike from the first quarter average of $8.58 a ticket, as well as a 1.4% increase from the year-ago average of $8.61. Of course, most moviegoers in major cities such as New York and Los Angeles, where prices routinely top $10, would see that average price as a relative bargain. But these figures are culled from national ticket prices, not only from urban areas.

Ticket prices increased despite the fact that the quarterly box office took a dip. Ticket sales were down roughly 9.5% for the three-month period ending in June, as films such as “Alice Through the Looking Glass” and “Warcraft” faltered and hits such as the latest “Captain America” failed to match 2015’s revenues.

Of course, the comparison was a difficult one. The second quarter of 2015 saw the release of blockbusters such as “Inside Out,” “Jurassic World” and “The Avengers: Age of Ultron.”

More Film

  • Terry Back chairman ACF

    Veteran U.K. Media Investor Terry Back Joins ACF as Chairman

    CANNES — Veteran U.K. film industry investor Terry Back has joined ACF investment bank as chairman. ACF, headed by CEO Thomas Dey, has been at the forefront of the M&A activity around independent TV and film production outfits, mostly in the unscripted TV arena. ACF is in the midst of expanding its activities in the [...]

  • Joker

    Korea Box Office: 'Joker' Remains on Top, 'Gemini Man' Lands in Fourth

    Warner Bros.’ “Joker” remained on top of the South Korean box office in its second weekend. The American psychological thriller earned $5.71 million from 768,000 admissions between Friday and Sunday, for a total of $28.3 million from 3.85 million admissions after two weekends. It accounted for 46% of total weekend box office in the country. [...]

  • dolittle-DRD_Tsr1Sht_1011_RGB_4_rgb-1

    Robert Downey Jr. Embarks on Perilous Journey in First 'Dolittle' Trailer (Watch)

    Robert Downey Jr. is setting sail with some furry friends in the first trailer for “Dolittle,” Universal Pictures’ reimagining of the classic story about a man who could speak to animals. “We have no choice but to embark on this perilous journey,” he says. Set to a rendition of Louis Armstrong’s “What a Wonderful World,” [...]

  • Parasite

    Bong Joon Ho's 'Parasite' Posts Powerful Opening in North America

    Bong Joon-Ho’s dark comedy “Parasite,” which won the Palme d’Or at the Cannes Film Festival, has launched with a spectacular $376,264 at three U.S. theaters.  Neon opened “Parasite” at The Landmark and Arclight Hollywood in Los Angeles and at the IFC Center in New York, where it broke the opening record set by 2014’s “Boyhood.” Its per-screen average of [...]

  • Joker Movie

    'Joker' Dominates International Box Office With $124 Million

    “Joker” is showing impressive traction internationally with a second weekend of $123.7 million on 24,149 screens in 79 markets — a holdover decline of just 29%. Joaquin Phoenix’s psychological thriller has totaled $351.2 million outside North America after only 12 days in release. And with $192 million in domestic grosses, “Joker” has now topped $543 [...]

  • Joker

    'Joker' Remains Box Office Ruler With $55 Million

    Joaquin Phoenix is king of the North American box office once again as “Joker” scores an easy victory in its second weekend with $55 million at 4,374 sites. “Joker” dominated a trio of new entries with animated comedy “The Addams Family” leading the rest of pack with $30.3 million at 4,007 venues, topping forecasts. Will [...]

More From Our Brands

Access exclusive content