Lionsgate has hired Sony veteran Michael Fisk for a newly created post as executive VP of international marketing, citing the continued globalization of the studio’s motion picture business.
Fisk is a 12-year veteran of Sony Pictures, where he spearheaded international marketing campaigns for the James Bond films “Spectre,” “Skyfall” and “Casino Royale,” along with “Insidious,” the “Resident Evil” franchise, “Hotel Transylvania” and “The Smurfs.”
Fisk will be responsible for developing international marketing strategies for all Lionsgate films and work closely with international distributors in local markets, along with providing creative direction and oversight for the local execution of global strategies.
“Michael has proven himself to be an adept strategist during his tenure at Sony, spearheading the international campaigns of films representing a wide array of genres and numerous blockbuster franchises,” said Tim Palen, Lionsgate chief brand officer & president of worldwide marketing.
“He has great talent relationships, a terrific grasp of the changing dynamics of the international landscape and valuable leadership experience in creating innovative digital campaigns, and he will be instrumental in ensuring the seamless integration of our domestic and international theatrical marketing initiatives.”
Lionsgate Motion Picture Group co-chairs Patrick Wachsberger and Rob Friedman said, “Our international theatrical business continues to grow by leaps and bounds, and Michael will be a key executive in helping us to move our international group forward.”
Fisk served as senior VP of international marketing at Sony, where he guided marketing campaigns across more than 70 territories around the world. He was responsible for building the company’s international digital marketing team.
Prior to joining Sony, he worked for MGM and NBC Universal.
Lionsgate noted that it’s grossed move than $4 billion worldwide over the past four years, led by the “Hunger Games” and “Divergent” franchises. Its upcoming slate includes “Now You See Me 2”; the live action “Power Rangers” film; “Allegiant” and “Ascendant,” the next two films from the “Divergent” franchise”; Deepwater Horizon”; and “Patriots Day” in partnership with CBS Films.