×
You will be redirected back to your article in seconds

Michael Benaroya Revamps Research-Consulting Arm C4

Benaroya Entertainment has restructured management at its research and consulting firm C4 with veteran exec Ben Spergel taking on oversight of the company.

Spergel, the exec VP of consumer insights, will report directly to Michael Benaroya, chairman of Benaroya Entertainment.  Former CEO Vincent Bruzzese, who joined the firm in 2014, resigned from the firm on May 31.

“We are thankful for Vinny’s contribution during the first two years of the company,” Benaroya siad.  “C4 continues to develop and implement innovative techniques to help our clients connect content and consumers across a variety of mediums. Ben brings strong leadership skills to his newly expanded position that will help manage and grow all of our business verticals.”

Benaroya noted that Spergel is a TV industry veteran, which help growing the client base in that rapidly expanding medium, in addition to nurturing established relationships in the motion picture industry.

Spergel said of C4, “In the end, No matter where you are in the process, whether you are a writer, producer or studio executive, the goal is generally the same – to create content that audiences will respond to positively and profitably.”

C4 will also be led by exec VP of Operations Wade Young, who will continue to oversee all of the internal operations of the company.

Additionally, three managers have been promoted to director of their respective divisions: Brendan Manley will continue to oversee content assessment; Jana Barber will remain as the head of direct consumer insights, managing all qualitative work for the company; Kirsten Young will run C4’s online consumer testing, including TV pilot tests.

Spergel oversees all of C4’s research consulting and strategy business. Before joining C4, he spent seven years at Ipsos as a VP and  oversaw all business development, client service and strategic planning for TV Dailies, the company’s most profitable syndicated product.

 

More TV

  • China Plans Remake of BBC Time-Travel

    China Plans Remake of BBC Time-Travel Cop Show ‘Life on Mars’ (EXCLUSIVE)

    A Chinese “Life on Mars” is in the works after BBC Studios and Phoenix Entertainment inked a deal to create a Mandarin-language version of the time-travel cop series. BBC Studios will officially unveil the format deal at Showcase, its annual programming market for international buyers, which is now underway in Liverpool, England. “Life on Mars” [...]

  • DF-10193 – L-R: Ben Hardy (Roger Taylor),

    'Bohemian Rhapsody' Leads MPSE Golden Reel Awards for Sound Editing

    “Bohemian Rhapsody” followed up love from Cinema Audio Society sound mixers with a pair of honors at the Motion Picture Sound Editors’ 66th annual Golden Reel Awards Sunday night. The musical biopic scored wins for dialogue and ADR as well as sound editing in a musical. The film is nominated for sound editing at the Oscars [...]

  • Melissa McCarthy as "Lee Israel" and

    WGA Awards 2019: 'Can You Ever Forgive Me?,' 'Eighth Grade' Win Screenplay Awards

    In a pair of upsets, “Can You Ever Forgive Me?” has won the Writers Guild of America’s adapted screenplay award for Nicole Holofcener and Jeff Whitty and Bo Burnham has won the original screenplay award for “Eighth Grade.” The major television trophies went to “The Americans,” “The Marvelous Mrs. Maisel,” “Homeland” and “Barry” for the [...]

  • 50 Cent Power

    NYPD Officer Under Investigation for Allegedly Telling Police to Shoot 50 Cent 'on Sight'

    A New York City precinct commander is under investigation for allegedly telling officers to shoot rapper 50 Cent on sight, a police rep confirmed to Variety on Sunday. “The matter is under internal review,” an NYPD rep said, declining to answer further questions. Deputy Inspector Emanuel Gonzalez is accused of telling officers during a June 7 roll [...]

  • Bohemian Rhapsody

    'Bohemian Rhapsody,' 'Marvelous Mrs. Maisel' Among Cinema Audio Society Winners

    Queen biopic “Bohemian Rhapsody” won the Cinema Audio Society’s top prize for sound mixing at Saturday night’s 55th annual CAS Awards. The film is Oscar-nominated for sound mixing this year along with “Black Panther,” “First Man,” “Roma” and “A Star Is Born.” In a surprise over heavy-hitters “Incredibles 2” and “Spider-Man: Into the Spider-Verse,” Wes [...]

  • Marvelous Mrs Maisel Vice

    'Vice,' 'The Marvelous Mrs. Maisel' Lead Make-Up and Hair Stylists Guild Awards Winners

    Adam McKay’s Dick Cheney biopic “Vice,” starring Oscar nominees Christian Bale, Amy Adams and Sam Rockwell, won two awards at the sixth annual Make-Up and Hair Stylists Guild Awards Saturday night. The film won for best period and/or character makeup as well as special makeup effects. “Mary Queen of Scots” received the prize for period [...]

More From Our Brands

Access exclusive content