×
You will be redirected back to your article in seconds

Mattel Reports ‘Ghostbusters’ Toy Sales Have ‘Exceeded Expectations’ (EXCLUSIVE)

Mattel is reporting strong early sales for its line of toys based on the female-led “Ghostbusters” — from both boys and girls.

In keeping with the tagline “Everybody wants to be a Ghostbuster,” Mattel’s retail strategy was to sell the female-led Ghostbusters action figures in the boys’ toy aisle. The sales figures at the top retailers in the country have exceeded expectations, the toymaker reported Friday.

Children have also supported the Sony movie, which has grossed $62 million domestically in its first six days. According to comScore Post Track, that demographic gave “Ghostbusters” a 4-1/2 star score this past weekend.

Mattel said “Ghostbusters” action figures and character mini-figures, the Ecto vehicle and the Proton pack are all selling well.

“We’re thrilled with the response to the new Ghostbusters toy line,” said Joe Lawandus, senior VP of design and marketing for Mattel’s Toy Box. “We worked closely with Sony to ensure each figure featured authentic details from the movie including a wearable proton pack. The early momentum shows the product is resonating with ‘Ghostbusters’ fans!”

“Ghostbusters” is directed by Paul Feig and written by Feig and Katie Dippold. The film stars Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones as a quartet who start a ghostbuster business in New York City while the city is beset by an invasion of ghosts.

Popular on Variety

More Film

  • disney d23

    Cruella, Kit Harington and Black Panther's Return: Everything We Learned at D23 Day Two

    Not to be outdone by the avalanche of series orders and casting announcements bolstering the new streaming series Disney Plus, Walt Disney Studios showed off its film wares in a marathon presentation at D23 on Saturday. The Anaheim, Calif. expo brought star power, if perhaps fewer surprises than Friday’s presentation, as fans in princess and [...]

  • Harvey Weinstein, Katie Holmes, Taylor Swift'The

    Taylor Swift Downplays Association With Harvey Weinstein

    Taylor Swift’s association with disgraced movie mogul Harvey Weinstein was among the topics the singer addressed in a revealing new interview with The Guardian. Weinstein held producer credits for the movies “One Chance” and “The Giver,” both of which featured Swift — in the former, a song, and in the latter, a supporting role. She [...]

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Samara Weaving and Adam Brody Big

    'Ready or Not': That Time Samara Weaving Hit Andie MacDowell in the Face

    Samara Weaving didn’t mean to hurt Andie MacDowell, but she did just that while they were rehearsing for their new horror dark comedy “Ready or Not.” “I hit Andie MacDowell in the face by accident,” Weaving says on this week’s episode of “The Big Ticket,” Variety and iHeart’s movie podcast. “It was horrible. It was [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • Tom Holland'Spider-Man: Homecoming' film premiere, Arrivals,

    Tom Holland Addresses Spider-Man’s Studio Divorce at D23: ‘I Love You 3000’

    British actor Tom Holland showed face on the main stage at D23 on Saturday, in the thick of an ugly studio battle over the rights to his iconic Marvel character Spider-Man. Headlines have been rolling in for days about the contentious battle for the cinematic future of the hero, after Sony Pictures became unwilling to [...]

  • Soul Movie

    Pixar's 'Soul' Announces Voice Cast: Jamie Foxx, Tina Fey to Star

    Disney debuted a first look at upcoming Pixar film “Soul” at the D23 expo in Anaheim, Calif. and announced its star-studded voice cast. “Soul” imagines that every person on earth comes pre-installed with a soul formed and perfected in a cosmic realm. Jamie Foxx will play a middle-school music teacher on earth who dreams of [...]

More From Our Brands

Access exclusive content