×
You will be redirected back to your article in seconds

Lionsgate Teams With Parques Reunidos for ‘Hunger Games’ Attractions and More

Lionsgate and leisure center specialist Parques Reunidos are developing facilities based on Lionsgate brands including “The Hunger Games,” “Saw,” “Now You See Me,” “Orange is the New Black” and “Nashville.”

The companies, which announced the strategic agreement Tuesday, said they plan to open the centers in high-traffic shopping areas. Madrid-based Parques Reunidos is currently negotiating the development of a total of 20 such centers over the coming years, in addition to the five agreements already signed with the Thader Shopping Mall (Murcia), Dolce Vita Tejo (Lisbon), intu Lakeside (London) and two at Madrid Xanadú.

Parques Reunidos oversees 62 amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions in 14 countries in the Americas, Europe and Asia, with approximately 20 million visitors per year.

Fernando Eiroa, CEO of Parques Reunidos, said, “This agreement enables us to continue growing by using one of the strongest tools for international expansion, leisure centers in shopping malls and high-traffic shopping areas, and we are doing this hand in hand with Lionsgate, one of the most successful film and television production companies in the world.”

Lionsgate’s Jenefer Brown, senior VP of location based entertainment, said, “We’re excited to be partnering with Parques Reunidos. They have proven success in the leisure market, and we feel they are the perfect partners to help us bring fans closer to the properties they love through these compelling, innovative experiences.”

Lionsgate has been moving into the theme park business in recent years, most notably in a partnership with Dubai Parks and Resorts. Under that agreement, a Lionsgate Zone at the Motiongate park will open in the spring.

Lionsgate is also developing a branded entertainment center near Macau opening in 2018 and the Lionsgate-branded zone in the Atlanta-based Smart Park by 2020.

Popular on Variety

More Film

  • La vaca

    Alec Baldwin’s El Dorado Boards Debut by Chile’s Francisca Alegria (EXCLUSIVE)

    In what marks the company’s first Latin American project, Alec Baldwin’s El Dorado Pictures has boarded Chilean filmmaker Francisca Alegria’s debut feature, “The Cow Who Sang a Song About the Future.” The multi-Emmy-winning actor and his El Dorado partner Casey Bader will serve as executive producers of the film, slated to start principal photography in [...]

  • Hustlers Box Office

    Box Office: Why 'Hustlers' Soared While 'The Goldfinch' Flopped

    Though STX’s “Hustlers” and Warner Bros.’ “The Goldfinch” couldn’t be more different in terms of genre or style, the two new releases prove the divergent paths that mid-budget movies can take at the box office. Both films arrived last weekend in an environment that has been increasingly hostile to anything that’s not of the superhero [...]

  • The Irishman

    Martin Scorsese's 'The Irishman' Set for Centerpiece Screening at Rome Festival

    Martin Scorsese’s “The Irishman” will be among highlights of the upcoming Rome Film Festival, following its European launch as the closing film at the BFI London Film Festival. As with the Oct. 13 London premiere, key cast members of the hotly anticipated Netflix film are expected to attend the screening in Rome, as is Scorsese. [...]

  • 'Cheer Up, Mr. Lee' to be

    Korean Comedy 'Cheer Up, Mr. Lee' to be Remade in French

    Currently on-release South Korean comedy drama, “Cheer Up, Mr. Lee” is to be remade in French. “Mr. Lee” is the story of a mentally-challenged man who learns that he has a sick daughter, and embarks on a voyage of discovery with his new family member. A remake deal was struck between Yong Film, part of [...]

  • The Bad Guys: Reign of Chaos

    Korea: 'The Bad Guys: Reign of Chaos’ Rules Chuseok Holiday Box Office

    Local films dominated cinemagoing in South Korea over the 4-day Chuseok holiday weekend, traditionally one of the year’s busiest periods. The winner was “The Bad Guys: Reign of Chaos.” Opening on Wednesday, the CJ Entertainment release earned $20.2 million from 1.97 million admissions over five days. A film adaptation of CJ E&M’s 2014 hit TV [...]

  • Disco

    New Europe Sells Toronto and San Sebastian Film 'Disco' to Several Territories (EXCLUSIVE)

    Jan Naszewski’s New Europe Film Sales has signed several distribution deals on “Disco,” which had its world premiere in Toronto Film Festival’s Discovery section and makes its European premiere in San Sebastian’s New Directors competition. The film has been picked up by Palace for Australia and New Zealand, Artcam for Czech Republic and Slovakia, Kino [...]

More From Our Brands

Access exclusive content