Ads placed for the cartoon sequel had an estimated media value of $6.25 million through Sunday, for 1,283 national ad airings across 45 networks, bringing its lifetime total to $21.71 million. Just behind it in second place: Walt Disney’s “The Finest Hours,” which saw 615 national ad airings across 30 networks, with an estimated media value of $6.14 million.
TV ad placements for DC Entertainment’s “Batman v Superman: Dawn of Justice” (EMV: $5.91 million), Paramount’s “Zoolander 2” ($5.22 million) and Warner Bros.’ “How to Be Single” ($5.11 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 01/18/2016 and 01/24/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.