MGM has tapped Robert Rugan to direct a film based on popular toy brand Kidrobot, sources confirmed for Variety. “The Last Airbender” producer Scott Aversan is producing the project.
Plot details are being kept under wraps, but sources say the robot-focused project will be live action — not animated. Matt Ember and Tom Astle, whose recent work consists of animated films “Home” and “Epic,” penned the script.
The adaptation was at one point set up at Paramount, but MGM picked up the film rights last year.
Rugan cut his teeth on the commercial scene for years, shooting for such companies as Visa, IFC, HBO and Kodak.
He was also behind popular video “Wiley vs Rhodes,” a live-action spoof of a Wile E. Coyote and Road Runner cartoon. Sources say the video played into Rugan landing the gig based on the quality of live-action material based on something that was animated.
The director has several projects in development, among them “Genies” at Paramount and “Chip ‘n’ Dale,” Disney’s big-screen take on their snarky rodents.
He is repped by Verve, Kaplan/Perrone and Hirsch Wallerstein. The news was first reported by the Hollywood Reporter.