You will be redirected back to your article in seconds

Box Office: ‘Jason Bourne’ Targets $50 Million Debut, ‘Bad Moms’ Looks Like Sleeper Hit

The posters state authoritatively, “you know his name.” And then there’s Matt Damon, half of his all-American visage cloaked in shadow, back in the role that solidified his place on Hollywood’s A-list.

Still, it’s been nearly a decade since Jason Bourne unpacked Treadstone and slowly pieced together the parts of a life story that a nasty case of amnesia wiped away. The promotional campaign aside, audiences could be forgiven if it takes them a minute to recall the Bourne moniker. Though Damon has left the butt-kicking to others, the influence of the Bourne movies and their handheld intensity remains omnipresent, helping to shape the action sequences in everything from the latest James Bond films to “Captain America: The Winter Solider.” But will audiences, increasingly fixated on comic book movies, still have a place in their hearts for one of cinema’s most durable super spies?

Universal will try to find out just how deep the reservoirs of goodwill remain for the franchise when “Jason Bourne” hits theaters this Friday. After engaging in a lackluster bit of universe building, keeping the black ops setting, but substituting Jeremy Renner for Damon, in 2012’s “The Bourne Legacy,” the studio has brought back the elements that made the series so compelling. They’ve enlisted Damon to revive the title character and paired him with Paul Greengrass, the director who brought a documentary-like intensity to “The Bourne Supremacy” and “The Bourne Ultimatum.”

The $120 million production is on pace to debut to $50 million when it opens in 4,025 North American theaters. That should be enough to easily win the weekend, but it will trail “The Bourne Supremacy’s” $52.5 million debut and “The Bourne Ultimatum’s” $69.3 million launch.

“[Damon] is back in the role that people love him in,” said Eric Handler, an analyst with MKM Partners. “I would think there’d be more excitement around the movie. There’s more positive than negative reviews and they’re promoting the heck out of it.”

The Bourne franchise tends to be a slow burn, however, relying as it does on older audiences who don’t always rush out on opening weekend. With their exotic locales, they also tend to play well overseas. Universal will release the film in 42 markets over the weekend, padding its grosses. It should have no trouble topping $300 million worldwide, enough to put the film comfortably in the black.

Last weekend’s champ, “Star Trek Beyond,” will likely drop about 50% in its sophomore round, picking up roughly $30 million. That means the latest chapter in the long-running series will likely cross the $100 million mark at the domestic box office at some point next week.

With “Jason Bourne” and “Star Trek Beyond” the de facto choices for action fans, STX Entertainment will counter with the raunchy comedy “Bad Moms.” The look at a group of mothers who rebel against their PTA overlords by indulging in whippets and downing too much Chablis, is eyeing a healthy $22 million launch. That’s a strong opening considering that the film cost an economical $20 million to produce. Mila Kunis, Kristen Bell, Kathryn Hahn, and Christina Applegate lead the cast, while “The Hangover” team of Jon Lucas and Scott Moore wrote and directed the film.

That leaves Lionsgate’s “Nerve” as the weekend’s only other new wide release. The techno-thriller stars Dave Franco and Emma Roberts as two people who get sucked into an elaborate “truth or dare” online reality game. The film will get a jump on the weekend, debuting on Wednesday. It cost less than $20 million to produce and should bring in roughly $10 million in its inaugural weekend, and $12 million to $15 million over its first five days in theaters. It will screen in roughly 2,500 locations.

Overall ticket sales should be roughly in line with the year-ago period — a patch of popcorn season that fielded the openings of “Vacation” and “Mission: Impossible – Rogue Nation.” One of those movies extended a franchise, the other stopped one dead in its tracks. What will “Jason Bourne’s” legacy be?

More Film

  • The Lighthouse

    Cannes: Directors' Fortnight Unveils Lineup

    Robert Eggers’s anticipated “The Lighthouse” with Robert Pattinson and Willem Dafoe, Bertrand Bonello’s “Zombi Child” and Japanese helmer Takashi Miike’s “First Love” are set to unspool at Cannes’ Directors Fortnight under the new leadership of Paolo Moretti. Described by Moretti as a “hypnotic two-hander” powered by Pattinson and Dafoe, “The Lighthouse” is fantasy horror film [...]

  • Media Luna Acquires ‘We Had It

    Cannes Festival: Media Luna Takes ‘We Had It Coming,’ ‘The Friendly Man’ (EXCLUSIVE)

    In the run-up to next month’s Cannes Festival, Cologne-based Media Luna New Films has acquired international rights to “We Had It Coming,” starring Natalie Krill (“Wynonna Earp,” “Below Her Mouth”) and Brazil’s “The Friendly Man,” one of the standouts at Ventana Sur’s strong Copia Final showcase of near-finished Latin American movies. MK2 Mile End will [...]

  • ‘Avengers: Endgame’ Stars Make Emotional Speeches

    ‘Avengers: Endgame’ Stars Make Emotional Speeches at Historic Marvel Premiere

    If more than twenty worldwide blockbusters over ten years sounds like a big undertaking, try locking up the cell phones and smartwatches of Hollywood’s most important people for four hours. Only a franchise with the cache of the “Avengers” series could have A-list talent, celebrity fans, agents and executives gladly turn over their gadgets for [...]

  • Avengers: Endgame

    'Avengers: Endgame' First Reactions: 'Most Emotional, Most Epic MCU Film'

    The end is finally here. “Avengers: Endgame” had its world premiere Monday night at the Los Angeles Convention Center and reactions on social media from fans, journalists and critics are already pouring in. The reaction has so far been almost universally positive, with several commentors warning fans of the movie’s emotional elements. Brandon Davis wrote [...]

  • Josh Brolin, Kathryn Boyd. Josh Brolin,

    'Avengers: Endgame's' Josh Brolin: Thanos' Butt Is a 'Beautiful, Purple Peach'

    On the eve of “Avengers: Endgame’s” world premiere, everyone’s thoughts have turned to the one crucial detail that could be the difference between life or death for the Avengers: Does Thanos have a butt? “I don’t know what that whole thing is about! I really don’t!” Josh Brolin, who plays Thanos, told Variety‘s Marc Malkin [...]

  • Tessa Thompson'Avengers: Endgame' Film Premiere, Arrivals,

    'Avengers: Endgame's' Tessa Thompson Says Valkyrie Would Spoon Captain Marvel, Thor

    Tessa Thompson, who plays Valkyrie in the Marvel Cinematic Universe and upcoming “Avengers: Endgame,” had no problem addressing speculation about the character’s sexuality at the “Endgame” red carpet premiere Monday. The “Sorry to Bother You” actress explained that she played her Marvel character as bisexual. “In the canon, [Valkyrie] is bisexual. You see her with [...]

  • WGA Agency Packaging Fight Placeholder Writer

    Writers Guild Says Over 7,000 Members Have Fired Agents

    Over 7,000 members of the Writers Guild of America have fired their talent agents, the Hollywood union said on Monday. As promised, the guild delivered a first round of termination letters to agents in a show of support for the WGA’s full-on war with the Association of Talent Agents. “Today the Guild delivered a first [...]

More From Our Brands

Access exclusive content