Veteran marketing executive Jamie Stevens is joining Sony Pictures as executive VP of worldwide consumer products.

She will report to Josh Greenstein, president of worldwide marketing and distribution, and oversee the motion picture group’s global consumer products and licensing team. She will lead efforts to expand and capitalize on product and licensing opportunities from existing and new intellectual property, including film franchises like “Ghostbusters,” “Jump Street,” “Hotel Transylvania” and “Smurfs.”

Sony’s rebooted “Ghostbusters,” starring Melissa McCarthy and Kristen Wiig, opens on July 15. “Smurfs: The Lost Village” launches on April 17 and “Hotel Transylvania 3” is set for a 2018 opening. Sony is developing “MIB 23” as a crossover of “Jump Street” and “Men in Black” franchises and a female-led “Jump Street” spinoff.

“Growing our consumer products business is a major initiative, and Jamie is the perfect talent to help us take advantage of our huge potential in the marketplace,” said Greenstein.

Stevens most recently served as exec VP of global retail marketing and development at NBCUniversal. She previously worked at Disney, the National Football League, Hasbro and Reebok.