Fox has launched development of a feature film about iconic music promoter Bill Graham, with Shawn Levy producing through his 21 Laps company.

The studio has bought the movie rights to “Bill Graham: My Life Inside Rock and Out,” written by Graham and Robert Greenfield. David Graham, Alex Graham and Robert Greenfield exec produce.

Graham’s story began in Europe, where he was placed in an orphanage as a child to avoid the Holocaust before being sent sent to New York. He was drafted into the Army in 1951 and served in Korea.

Graham moved to San Francisco in the early 1960s to be closer to his sister and became a key figure in the explosion of the music scene by booking the Fillmore and Winterland venues. He booked the Grateful Dead, Jefferson Airplane, Big Brother and the Holding Company, Quicksilver Messenger Service, the Doors, Jimi Hendrix Experience, the Byrds, the Allman Brothers Band, Creedence Clearwater Revival, the Who, Cream and Led Zeppelin.

By the 1970s, Graham was booking massive concerts at Watkins Glen and the Oakland Coliseum’s Day on the Green. He appeared as the concert promoter in a key scene in Francis Ford Coppola’s “Apocalypse Now” and died in a helicopter accident in 1991 at the age of 60 while returning from a Huey Lewis and the News concert.

Levy’s directing credits include the three “Night at the Museum” films, “Date Night” and “The Internship.” Recent producing credits include “Story of Your Life,” starring Amy Adams and Jeremy Renner; “Fist Fight,” starring Ice Cube and Charlie Day; and “Table 19,” starring Anna Kendrick.

Levy is repped by WME. Graham’s estate and Greenfield are represented by attorney Elliot Groffman of Carroll, Guido & Groffman, and IPG’s Brian Lipson. The news was first reported by Deadline Hollywood.