Jeffrey Godsick will step down as president of Fox Consumer Products to become executive vice president of worldwide partnerships for Sony Pictures Motion Picture Group, Variety has learned.

In the newly created position, Godsick will  oversee  the global promotion strategies for the studio’s films. The hire reunites Godsick with Tom Rothman, Sony’s film chief, who previously oversaw Fox’s film division. he move is also a homecoming of sorts. Godsick began his careers at Columbia Pictures as an assistant field manager, working on films including “Ghostbusters.” Sony is rebooting the paranormal comedy this summer with a new cast led by Melissa McCarthy and Kristen Wiig.

Godsick will begin on May 31 and report dually to Domestic Theatrical Marketing President Dwight Caines and International Marketing President Michael Horn.

“Jeffrey is an accomplished marketer with a track record of success leading impactful worldwide partnership campaigns,” said Josh Greenstein, worldwide marketing and distribution president, in a statement. “He will be an important addition to the Motion Picture Group as we continue to increase our focus on reaching global audiences. We are thrilled to welcome him to the studio.”

The veteran executive begun informing his colleagues  at Fox of his pending departure last week. At Fox, Godsick oversaw global licensing of Fox’s film and TV properties. He was very involved in the studio’s theme park efforts, helping to broker a licensing partnership with Al Ahli Holding Group to construct a resort in Dubai and hammering out a deal with Resorts World Genting to build attractions in Malaysia.

Godsick has been in the Fox fold since 1995. He held various marketing posts and worked on campaigns for “Rise of the Planet of the Apes,” “Rio,” “Avatar,” the “Ice Age” franchise, “Moulin Rouge” and “Independence Day.” He left the studio in 2006 to become president of Fox-Walden, a joint family film marketing venture between 20th Century Fox and Walden Media, for two years before rejoining the studio.

A spokesman for Fox declined to comment.