The company said Lord brings more than a decade of digital leadership experience with an emphasis on emerging media, technology and data – which it termed key areas of focus for Screenvision to expand impact for advertisers.
“As we enter the new year, one of our main objectives is to continue enhancing Screenvision’s technology offerings and look for even more ways to augment our on-screen impact,” said Stephen Royer, Screenvision board member and partner at Shamrock Capital Advisors. “Bob provides a key source of digital knowledge for us as we enter this new era for Screenvision, and we couldn’t be more excited to have him join the board.”
AOL announced Lord’s departure from AOL at the end of November. He’d served in the post for two years and oversaw partnerships with Microsoft and NBC and the sale of the company to Verizon.
“Bob has an invaluable amount of leadership experience within the technology space,” said John Partilla, CEO of Screenvision. “He will be a key addition to our board of directors, especially as we look to augment our unrivaled on-screen impact through expanded alliances with emerging digital and tech companies.”
Lord also served as the global CEO of Razorfish, and CEO of Publicis Groupe’s Digital Technologies Division.
“The marketing landscape is transforming quickly as consumer behaviors are captivated by mobile viewing and interactions,” Lord said. “Screenvision has a unique market position that will allow advertisers to reach very specific viewing audiences in movie theaters, while at the same time interacting with the consumer’s mobile device to enhance their movie experience.”
NCM and Screenvision called off their merger last March in the face of opposition from the federal government. The Department of Justice’s Antitrust Division filed suit in 2014 to block the proposed merger of the cinema advertising networks, citing antitrust concerns.