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Roadside Attractions Buys Smallbone Brothers’ ‘Priceless’

Roadside Attractions has acquired U.S. distribution rights to the Smallbone brothers drama “Priceless” and set an Oct. 14 release date, Variety has learned exclusively.

It’s the feature debut for Joel and Luke Smallbone, who comprise the Christian band For King and Country. Joel Smallbone stars with Bianca Santos (“The Duff”), Amber Midthunder (“Longmire”), Jim Parrack (“True Blood”), and David Koechner (“The Goldbergs”).

Ben Smallbone directs from the script by Chris Dowling and Tyler Poelle. The film was produced by Steve Barnett (“300”). David Smallbone and Luke Smallbone serve as executive producers, and Jacob “Cubbie” Fink is a co-producer.

The story centers on a man who finds himself at a crossroads following the tragic death of his wife and losing custody of his little girl. Unable to hold down a steady job, he agrees to drive a box truck on a one-time trip cross country for cash — no questions asked — but when he discovers what he is delivering, he is faced with a life-changing choice.

“Part of the DNA of For King and Country is this idea of respect and honor in relationships and women being priceless,” Joel Smallbone said. “What we’ve found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well. And we are fortunate to have our family on board for this journey — our brother Ben directed the film while our father David and brother Luke produced.”

Roadside Attractions’ Howard Cohen said, “‘Priceless’ is a film that will push those emotional buttons which can engage and transform.”

The band’s single “Priceless” has quickly risen since its debut and currently is No. 1 on both the Billboard and CHR charts. The band embarks on “Priceless|The Tour” this fall.

The Australian duo broke out with the release of 2012’s “Crave” and has since sold 750,000 albums and topped the 100 million mark earlier this year in total streams of their music.

Roadside’s recent releases include “Our Kind of Traitor,” “Love and Friendship,” and “A Hologram for the King.” Upcoming titles include “Southside with You,” “Manchester by the Sea,” and James Schamus’ directorial debut “Indignation,” starring Logan Lerman.

Dowling is repped by APA and Zero Gravity.

Watch the trailer for “Priceless” below:

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