×

‘Fifty Shades Darker’ Breaks ‘The Force Awakens’ Record for Most-Viewed Trailer in 24 Hours

Fifty Shades Darker” is already a record setter, breaking the worldwide record for the most-viewed trailer in its first 24 hours, with 114 million views across YouTube, Facebook, Instagram, and other digital platforms.

The “Fifty Shades Darker” trailer dethroned “Star Wars: The Force Awakens,” which generated 112 million views, for the title.

Universal debuted the steamy teaser on Tuesday morning, trading the blindfolds of “Fifty Shades of Grey” for masks. The first dialogue in the two-minute clip shows Anastasia Steele (Dakota Johnson) posing in lingerie for Christian Grey (Jamie Dornan): “Are you just going to stand there gawking?”

The trailer then provides a look at a masquerade ball and the escalating romance between the two, who had ended “Fifty Shades of Grey” apart. “This time, no rules, no punishments, and no more secrets,” she tells Christian.

The video generated 39.4 million views in North America. It was supported by localized trailers in 32 markets, led by the U.K. (18.9 million), Brazil (12.4 million), France (9.8 million), Mexico (6.8 million), and Italy (6 million).

Within the first hour, the trailer received more than 2.5 million views on the “Fifty Shades” domestic Facebook page alone.

The new movie is based on the bestselling 2012 novel by British author E.L. James. It’s helmed by director James Foley from a script by  James’ husband, Niall Leonard.

Hugh Dancy, Eric Johnson, Jennifer Ehle, Luke Grimes, Rita Ora, Victor Rasuk, Eloise Mumford, Max Martini, Bella HeathcoteKim Basinger, and Marcia Gay Harden star in “Fifty Shades Darker,” which opens on Feb. 10, 2017.

Popular on Variety

More Film

  • Brian Oliver'Black Mass' Premiere, Toronto International

    'Rocketman' Producer Developing Comedy 'Inward Bound' (EXCLUSIVE)

    Brian Oliver’s New Republic Pictures, the company that co-financed and produced “Rocketman,” is developing a female ensemble comedy “Inward Bound.” The announcement comes on the heels of Universal’s “Good Boys” becoming the first R-rated comedy to open in first place at the North American box office  in three years, as well as the biggest opening [...]

  • Heroic Losers

    Watch Clip from Ricardo Darin’s Toronto-Bound ‘Heroic Losers’ (EXCLUSIVE)

    Variety has been given access to an exclusive clip and poster from Toronto Social Presentation “La Odisea de los Giles” (“Heroic Losers”) which, starring Ricardo Darín, has just scored in is native Argentina a standout opening weekend of Peso 58.8 million ($1.1 million) and 316,300 admissions for Warner Bros. Pictures. With “Heroic Losers” having released [...]

  • "The Hunt"

    'The Hunt' Director Breaks Silence on Film's Cancellation (EXCLUSIVE)

    Craig Zobel, director of “The Hunt,” hopes that the controversial political thriller will eventually be seen by audiences, and argues that its message has been misrepresented in media reports. Zobel spoke for the first time since Universal canceled the film’s release on Aug. 10, in the wake of a series of mass shootings and amid [...]

  • Mark Damon, CEO & Chairman, Foresight

    Mark Damon's DCR Finance Receives $150 Million for Financing Georgia Films (EXCLUSIVE)

    Mark Damon’s DCR Finance Corp., co-headed with financer Adi Cohen, has received a $150 million investment from Go Media Productions for Georgia projects, Variety has learned exclusively. Damon, whose credits include “2 Guns” and “Lone Survivor,” made the announcement Monday with Cohen. The deal calls for Atlanta-based Go Media Productions to join a private placement as [...]

  • Finding Farideh

    Oscars: Iran Picks Doc 'Finding Farideh' As International Feature Film Contender

    “Finding Farideh,” a feature-length documentary about an Iranian girl adopted at infancy by a Dutch couple who 40 years later travels to Iran in search of her biological parents, is Iran’s candidate for the recently renamed International Feature Film Oscar. Co-directed by young Tehran-based duo Azadeh Mousavi and Kourosh Ataee, the doc bridges East and West. [...]

  • Dogs Don’t Wear Pants

    Buyers Catch Valkeapaa's ‘Dogs Don’t Wear Pants’ (EXCLUSIVE)

    Rolling off its Cannes Directors’ Fortnight world bow, J.-P. Valkeapää’s BDSM movie “Dogs Don’t Wear Pants” has been sold by The Yellow Affair to new U.K. distributor Anti-Worlds for the U.K. and Ireland, as well as to The Klockworx Co for Japan, Ama Films for Greece, HHG for Russia/CIS, Pilot Film for the Czech Republic [...]

  • 'Kix,' 'Frem' Win Docu Talent Awards

    'Kix,' 'Frem' Win Docu Talent Awards at Sarajevo Film Festival

    Hungary’s “Kix” and Czech Republic’s “Frem” won the Docu Talent Awards, chosen from a field of 10 documentary features from Central and Eastern Europe, at the Sarajevo Film Festival on Sunday. “Kix,” directed by David Mikulan and Balint Revesz, is the story of Sanyi, a troubled youth, as he grows from eight to 18, morphing [...]

More From Our Brands

Access exclusive content