You will be redirected back to your article in seconds

‘Fantastic Beasts’ Makes Magic With Social Media Buzz

Harry Potter spinoff “Fantastic Beasts and Where to Find Them” dominated social media buzz surrounding movies last week following its new trailer launch, with more than 62,000 new conversations, according to media-measurement firm comScore.

The trailer, launched Sept. 28, highlights Eddie Redmayne starring as Newt Scamander, an eccentric wizard who carries a briefcase full of monsters. Trouble ensues when the beasts escape amid strained relations between the magical and non-magical communities.

Warner Bros. is releasing “Fantastic Beasts” on Nov. 18 amid high expectations. The eight Potter movies grossed more than $7.7 billion worldwide.

Sony’s “Spider-Man: Homecoming” generated more than 32,000 new conversations as photos emerged on Sept. 27 of Tom Holland wearing Hello Kitty pajamas on the set. “Spider-Man: Homecoming ” opens on July 7.

Disney’s “Rogue One: A Star Wars Story” finished third as it produced nearly 30,000 new conversations following the release of another video in its stop-motion series campaign on Sept. 26, and confirmed that Valene Kane will play the role of Jyn Erso’s mother.

“Rogue One” opens on Dec. 16 and has already generated a cumulative 1.46 million new conversations on social media.

“Fifty Shades Darker” followed in fourth with nearly 21,000 new conversations, two weeks after Universal debuted the steamy teaser on Sept. 12 and first trailer on Sept. 13. The trailer generated a record-breaking 114 million views across YouTube, Facebook, Instagram, and other digital platforms in its first 24 hours.

Disney’s “Doctor Strange” generated more than 19,000 conversations as the studio released an Imax trailer and official images on Sept. 27, and Benedict Cumberbatch confirmed his character will appear in “Avengers: Infinity War.” “Doctor Strange” opens on Nov. 4.

More Film

  • 'Recorder: The Marion Stokes Project': Truth-Teller

    Tribeca Film Review: 'Recorder: The Marion Stokes Project'

    VHS tapes now have a weird sort of stodgy magical aura. Long ago, they were standard. With the arrival of DVD, they were behind the curve. Then they were totally outdated and unworkable (at a certain point, who besides Quentin Tarantino still had an operational VCR?). But now they’re so old they’re like mystic electromagnetic [...]


    Shorts Encourage Women to STEAM Careers

    Straight Up Films created the anthology “Power/On” of five shorts focused on encouraging girls in STEAM (science, technology, engineering and math with the arts thrown in) directed by actresses Rosario Dawson, Julie Bowen, Ana Brenda Contreras, Lisa Edelstein, and Nikki Reed. With support from YouTube, the shorts premiered Wednesday at the Google campus in Playa [...]

  • Stefanie Sherk obit

    Stefanie Sherk, Actress and Wife to Demian Bichir, Dies at 43

    Canadian actress and model Stefanie Sherk died on April 20 of an apparent suicide by drowning. She was 43. The Los Angeles Medical Examiner-Coroner confirmed the ruling and cause of death. Sherk appeared in the TV show “CSI: Cyber” and the movie “Valentine’s Day.” She also starred in the show “The Bridge” alongside her husband [...]

  • Ron HowardBreakthrough Prize, Arrivals, NASA Ames

    Ron Howard Talks New Luciano Pavarotti Documentary

    If one is an anomaly, two are a coincidence and three are a trend, then Ron Howard might strictly become a music documentarian after “Pavarotti” hits theaters. The documentary about the world-famous Italian tenor Luciano Pavarotti comes on the heels of Howard’s “The Beatles: Eight Days a Week” and “Made in America,” a look at [...]

  • Mary Elizabeth Winstead

    Mary Elizabeth Winstead to Star in Netflix Assassin Thriller 'Kate' (EXCLUSIVE)

    Mary Elizabeth Winstead is set to star in the Netflix actioner “Kate,” sources tell Variety. “The Huntsman: Winter’s War” director Cedric Nicolas-Troyan is helming from a script by Umair Aleem. The story revolves around a female assassin, who, after being poisoned and given less than 24 hours to live, must go on a manhunt through [...]

  • Shannon Hoon

    Blind Melon Frontman's Home Movies Captivate in Tribeca Doc 'All I Can Say'

    For a period of five years, Blind Melon frontman Shannon Hoon diligently chronicled his own life, videotaping himself with a Hi-8 video camera through every step of his musical journey — starting out in Indiana, through his meteoric rise to alt-rock icon, up to the day of his death in 1995. These captivating moments finally [...]

  • 'The Edge of Democracy' Review: A

    Film Review: 'The Edge of Democracy'

    How the hell did we get here? It’s a question that political liberals are asking themselves in many parts of the world, reeling as they are from a global tilt to the right that has yielded the tumultuous Trump presidency, the ceaseless, squabbling chaos of Brexit and, albeit less prominently in international headlines, Brazil’s submission [...]

More From Our Brands

Access exclusive content