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‘Fantastic Beasts’ Makes Magic With Social Media Buzz

Harry Potter spinoff “Fantastic Beasts and Where to Find Them” dominated social media buzz surrounding movies last week following its new trailer launch, with more than 62,000 new conversations, according to media-measurement firm comScore.

The trailer, launched Sept. 28, highlights Eddie Redmayne starring as Newt Scamander, an eccentric wizard who carries a briefcase full of monsters. Trouble ensues when the beasts escape amid strained relations between the magical and non-magical communities.

Warner Bros. is releasing “Fantastic Beasts” on Nov. 18 amid high expectations. The eight Potter movies grossed more than $7.7 billion worldwide.

Sony’s “Spider-Man: Homecoming” generated more than 32,000 new conversations as photos emerged on Sept. 27 of Tom Holland wearing Hello Kitty pajamas on the set. “Spider-Man: Homecoming ” opens on July 7.

Disney’s “Rogue One: A Star Wars Story” finished third as it produced nearly 30,000 new conversations following the release of another video in its stop-motion series campaign on Sept. 26, and confirmed that Valene Kane will play the role of Jyn Erso’s mother.

“Rogue One” opens on Dec. 16 and has already generated a cumulative 1.46 million new conversations on social media.

“Fifty Shades Darker” followed in fourth with nearly 21,000 new conversations, two weeks after Universal debuted the steamy teaser on Sept. 12 and first trailer on Sept. 13. The trailer generated a record-breaking 114 million views across YouTube, Facebook, Instagram, and other digital platforms in its first 24 hours.

Disney’s “Doctor Strange” generated more than 19,000 conversations as the studio released an Imax trailer and official images on Sept. 27, and Benedict Cumberbatch confirmed his character will appear in “Avengers: Infinity War.” “Doctor Strange” opens on Nov. 4.

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