Fandango will roll out new scannerless tickets.
The company said that over 70% of its users rely on mobile devices to look up showtimes and buy tickets, so in order to streamline its process, it will begin offering a ticket image that cannot be duplicated and will eliminate the the need for theater staff to look at barcodes.
The company will introduce the new ticketing at five theater chains and across 3,500 screens. The participating exhibitors include Carmike Cinemas, Frank Theatres, Paragon Theaters, Reading Cinemas and the TCL Chinese Theatres in Hollywood.
Mobile has been a big push for Fandango. It will begin to offer tickets on Flixster and Rotten Tomatoes, the two movie-themed sites it acquired from Warner Bros. this year. The company has purchased a number of companies as it looks to bolster its original content and grow its audience. It snapped up movie streaming service M-Go from DreamWorks Animation and Technicolor in January, bought Brazilian ticketing site Ingresso last September, and nabbed the YouTube network Movieclips in 2014.
Heading into CinemaCon, the annual exhibition trade show unfolding this week in Las Vegas, Fandango said it has grown year-over-year ticketing by 81% in 2015. First quarter ticket sales in 2016 have increased by 63%. Of course, that revenue number is difficult to gauge, since Fandango did not provide a dollar figure.
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The company provides ticketing services for 27,000 screens across the U.S. and sells online tickets for many of the country’s biggest exhibitors — a group that includes Regal, AMC and Carmike.