Under the new first-look deal, Universal has acquired an original pitch from Lauren Iungerich, creator of the MTV series “Awkward.” Titled “My Daughter’s Quinceañera,” the film will be produced by Longoria and producing partner Ben Spector.
“While audiences have identified with Eva through her iconic television roles, she is also an extremely savvy producer with a keen eye for projects that appeal to a broad range of diverse audiences,” said Universal president of production, Peter Cramer. “We are fortunate that Eva has a found a home with Universal, sharing with us her creative instincts and passion for storytelling.”
In her first foray into features, Iungerich is attached to write, direct and co-produce the film that centers on an overwhelmed single father who is faced with the prospect of planning the Quinceañera of his daughter’s dreams.
“Building upon our continued success as producers in television, we were seeking a home to expand the UnbeliEVAble brand into features,” said Longoria. “There’s simply no better place I could think of than Universal Pictures, whose diverse portfolio of releases is inspirational. Jeff, Donna and Peter’s passion was instrumental in keeping us in the Comcast family, and, beginning with ‘My Daughter’s Quinceañera,’ we look forward to a long relationship with all our partners at the studio. Lauren’s pitch was so brilliant and funny, and to bring this experience to life is like reliving my 15th birthday.”
Longoria has also named Will Rack as vice president of featured films. Rack joins UnbeliEVAble Entertainment from Shawn Levy’s Fox-based 21 Laps Entertainment.
Longoria was represented in the deal by CAA and Brillstein Entertainment Partners. Iungerich is represented by CAA, Madhouse Entertainment and attorney Rob Goldman at McKuin Frankel Whitehead.