×
You will be redirected back to your article in seconds

San Sebastian: Europa Distribution Prospects for VOD Gold

European distributors org analyses opportunities

SAN SEBASTIAN — Representing independent distributors across Europe, Europa Distribution organized a round table at San Sebastian’s 5th Europe-Latin America Co-Production Forum this week. It sported the suggestive title The Gold Rush? Or how can independent films finally hope to dig some gold out of VOD?. Event took place on Monday and was moderated by Michael Gubbins, founder of London-based consultancy SampoMedia.

Panelists were Kobi Shely, from Glasgow’s online promotion consultancy Distrify Media; Anna Harding, head of communications at Swedish arthouse distributor Folkets Bio; Quentin Carbonell, Director of Acquisitions of Mubi, a SVOD platform; European Commission audiovisual administrator Emmanuel Joly; and Alexandra Poch, a legal expert at the E.U. Observatory on Infringements of IP Rights (EUIPO).

Some key findings:

BRANDING is an essential means to locate captivate and fidelize audiences. “It’s about branding,” Harding told Variety, explaining how Folketsbio.se functioned: “You can see very easily where our films are being screened, book tickets, buy DVDs or rent online,” she said. She continued? “It’s just one channel out of many we use, our films are available on other platforms as well. But we want to manage our brand and have a platform for all our own stuff.”

CURATION Carbonell agreed with Harding: “We try to work in this direction, building up a very loyal core who act as ambassadors.” What you can’t curate is “thousands of films: We need to work from different perspectives,” he added.

CO-OPERATION. Poch commented that via their reports, the EUIPO team has discovered that many young digital viewers –35%– don’t distinguish if they’re consuming illegal contents or not. She talked about a E.U. project, Agorateca, which would establish fast access to all legal digital catalogues in the near future.

BIG DATA One way to forge new strategies would be to take a leaf out of the books of digital operators and aggregators, Shely suggested. However, big data or meta data from the biggest operators are not accessible, most round table participants complained. They were confident, however, that little-by-little this information would be shared. But maybe this wouldn’t be a magic solution. The mix of big data and digital platform algorithm strategies in the U.S. could not be applied in the same way to independent films in Europe, Joly suggested.

In conclusion, the changes in distribution wrought by the rise of digital disruption is now pretty clear. Where the sector is going in the future, however, is anyone’s guess.

More Film

  • Aquaman 2018

    'Aquaman' Crosses $250 Million at Foreign Box Office

    Things are going swimmingly at the box office for “Aquaman” as the Warner Bros.’ superhero flick hits another major milestone overseas. James Wan’s take on the ruler of the seven seas just passed $250 million internationally, and a weekend haul of $126.4 million from 43 territories brings its foreign tally to $261.3 million. “Aquaman” — [...]

  • Mortal Engines

    'Mortal Engines' to Lose More Than $100 Million at Box Office

    “Mortal Engines,” a steampunk fantasy adventure, is also an epic flop. With a budget of just over $100 million and tens of millions in global marketing costs, executives at rival studios estimate that the movie will lose upwards of $100 million. Some even project that number could float to more than $125 million. “Mortal Engines” [...]

  • Thierry Frémaux, José Luis Rebordinos Honored

    Thierry Frémaux, José Luis Rebordinos Named Honorary Argentine Academy Members

    BUENOS AIRES — In a ceremony just before Friday’s prize announcements at Ventana Sur, Cannes chief Thierry Frémaux and José Luis Rebordinos, director of the San Sebastian Festival, were named honorary members of Argentina’s Academy of Motion Picture Arts and Sciences, in a new move for the Academy, out through by its new president, Bernardo [...]

  • Nona

    Film Review: 'Nona'

    Twenty years and 12 features down the line, it’s still hard to peg the directorial sensibility of Michael Polish, with or without the presence of brother Mark as frequent co-writer and actor. His output has been all over the place, from early Lynchian quirkfests to the very middle-of-the-road inspirational dramedy “The Astronaut Farmer,” not to [...]

  • Pawel Pawlikowski "Cold War"

    Pawel Pawlikowski's 'Cold War' Wins for Best Film, Director at European Film Awards

    “Cold War,” Pawel Pawlikowski’s black-and-white romance set in the 1950s, scooped the prizes for best film, director and screenplay at the 31st edition of the European Film Awards on Saturday. “Cold War” star Joanna Kulig also won the award for best actress. Marcello Fonte, the star of Matteo Garrone’s “Dogman,” won for best actor. Armando Iannucci’s [...]

  • The Favourite Bohemian Rapsody Star is

    The Best Movie Scenes of 2018

    When we think back on a movie that transported us, we often focus on a great scene — or maybe the greatest scene — in it. It’s natural. Those scenes are more than just defining. They can be the moment that lifts a movie into the stratosphere, that takes it to the higher reaches of [...]

More From Our Brands

Access exclusive content