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DreamWorks Animation Taps Terry Curtin as Theatrical Publicity Head

DreamWorks Animation has tapped Terry Curtin as head of theatrical publicity.

She joins the company from STX Entertainment, the newly formed studio behind the “The Gift” and “Hardcore Henry,” where she was head of strategic marketing and global communications. Curtin is a veteran executive, having done stints at Universal, 20th Century Fox and Disney. She also had senior leadership roles at Revolution Studios, MGM/UA and Relativity Media.

Robin Chandler, who previously served as head of theatrical publicity, will step down from her role in order to launch an independent consulting practice. DreamWorks Animation will be a client, the studio said.

Curtin joins DreamWorks Animation on April 11. She comes aboard as the studio behind “Shrek” and “How to Train Your Dragon” is in rebuilding mode. Following a series of film flops such as “Penguins of Madagascar” and “Turbo,” the company went through a management shakeup and layoffs, reducing its staff by 500 people and trimming the number of films it releases annually from three to two. The company has also shuffled its creative leadership, bringing in “How to Train Your Dragon” producers Bonnie Arnold and Mireille Soria as co-presidents of feature animation.

Some of those moves have paid off. “Kung Fu Panda 3” has earned nearly $400 million globally to date since opening in January, and the studio scored a hit last year with the alien comedy “Home,” which earned $386 million worldwide.

In addition to her studio stints, Curtin ran two creative advertising agencies and worked on the campaigns for a range of films, including “Die Hard,” “A Beautiful Mind,” “American Gangster” and “The Mummy.”

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