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NBCUniversal Sets New DreamWorks Animation Chain of Command

The day after the closing of the $3.8 billion deal that put DreamWorks Animation under the Comcast corporate umbrella, the company announced the new management structure that will oversee the cartoon studio.

Stepping down, after a transition period, will be DreamWorks Animation President Ann Daly. Her departure will be cushioned by a nearly $40 million severance package revealed in a regulatory filing Monday.

DreamWorks’ co-presidents of feature animation, Bonnie Arnold and Mireille Soria, will now report to Universal Pictures Chairman Donna Langley.

Margie Cohn, head of animation TV, will lead a newly integrated combination of the television animation shops for DreamWorks and Universal. She will report to Universal Filmed Entertainment Group Chairman Jeff Shell.

The joint games unit, along with digital and consumer products for Universal and DreamWorks, will be headed by Vince Klaseus, NBCUniversal’s brand development president. He will also report to Shell.

Following the closing of NBCUniversal’s acquisition of DreamWorks Animation yesterday, Universal Filmed Entertainment Group today announced its new structure and senior management team for DWA business segments.

The companies previously announced that outgoing DreamWorks CEO Jeffrey Katzenberg would become chairman of DreamWorks new media ventures. In that role, he will oversee the united company’s stakes in Awesomeness TV and NOVA. A regulatory filing Monday revealed his severance from the old DreamWorks studio to be more than $391 million.

The Universal leadership team of Vice Chairman Ron Meyer, Langley, and Shell praised the new combination in a joint statement. “The DreamWorks Animation brand brings with it a cachet that few family entertainment companies can match,” they said. “As we integrate its operations into Universal Filmed Entertainment, we are confident the first-class team we’ve put in place to lead various segments will build on that great tradition of success across film, television, and related businesses.”

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