Gravitas Ventures has acquired the documentary “Crazy About Tiffany’s” and plans to release the film in theaters and on VOD on Feb. 19.

The film, authorized by Tiffany & Co., is written and directed by Matthew Miele (‘Scatter My Ashes at Bergdorf’s’) and produced by Quixotic Endeavors.

“Crazy About Tiffany’s” covers the brand’s history, exploring how a simple New York City jewelry store, which opened its doors in 1837, has woven itself into the American culture and consciousness to become a global phenomenon. It includes interviews with Jessica Biel, Katie Couric, Baz Luhrmann and stylists Kate Young and Rachel Zoe.

The documentary is also being released on Feb. 18 through Tugg, the web-based platform that allows consumers to bring movies to their own local theater for fan or group screenings.

“After three years of being afforded a rare glimpse behind the scenes at Tiffany, I’m thrilled to get this film out there, and because the Tiffany reach is so vast, I’m grateful that Gravitas Ventures allows for distribution channels to reach those who share my curiosity about such an iconic New York institution,” Miele said.

Miele also co-directed the documentary on photographer Harry Benson, which Magnolia Pictures acquired earlier this year.

“Crazy About Tiffany’s” is produced by Justin Bare (“Harry Benson: Shoot First”). Stephen McCarthy and Clive Gershon are the executive producers.

The deal was negotiated by Nolan Gallagher from Gravitas Ventures and by Linzee Troubh from Cinetic Media on behalf of the filmmakers.