×
You will be redirected back to your article in seconds

Christina Kounelias Joins Participant From Academy of Motion Pictures

Participant Media has named veteran marketing exec Christina Kounelias to a newly created post as executive VP of worldwide marketing and communications.

Kounelias comes to Participant from the Academy of Motion Picture Arts & Sciences, where she was the first-ever chief marketing officer. While there, she oversaw marketing, communications and digital media for the organization’s global initiatives including the Oscars, Academy Museum and a year-round slate of programming.

The announcement was made Thursday by Participant founder and chairman Jeff Skoll and CEO David Linde. Kounelias will report to Linde.

Participant was a producer and financer of “Spotlight,” which won the Academy Award for best picture on Feb. 28.

Kounelias will lead Participant’s global strategy for all marketing and communications efforts. She will be responsible for shaping Participant’s narrative on social media and oversee creative marketing efforts for film, media and promotions, corporate communications, events, audience engagement and research.

She will be based out of Participant’s offices beginning March 28.

“Christina is a talented strategist and is well regarded within the industry for her creativity and proven track record of success across studios and institutions,” said Linde. “We couldn’t be happier that an executive of her caliber is joining Participant at such a dynamic moment for the company.”

Prior to working for the Academy, Kounelias held senior marketing and communications posts at Warner Bros., New Line, Fox Broadcasting and Miramax,

“Participant is an incredible force in entertainment with a mission that pairs compelling content with positive social impact,” said Kounelias. “I’m honored and excited to work with Jeff, David and the Participant team to bring impact to life, and activate our own storytelling with memorable and lasting campaigns.”

On Thursday, AMPAS CEO Dawn Hudson tweeted, “So excited for Christina Kounelias in her new role @ Participant — they’re lucky to have her.”

Kounelias told Variety that she had not been seeking a new post when Linde approached her about the Participant slot.

“What they have been doing with combining content with a social impact is extraordinary,” she said. “Nobody else does what they’ve been doing.”

Kounelias also said she was particularly pleased about the increased social media presence for the Academy during her tenure.

“We built an extraordinary team and really increased our branding,” she noted. “We went from 400,000 followers to 9.2 million in four years and greatly increased awareness of our resources and programming.”

More Film

  • UGC Distribution Closes on Mariano Cohn’s

    Ventana Sur: UGC Distribution Closes Market Hit ‘4 x 4’ (EXCLUSIVE)

    BUENOS AIRES — UGC Distribution has beaten out all other suitors to clinch what had became by Friday morning the most anticipated deal of this year’s Ventana Sur market: All rights to France on Argentine Mariano Cohn’s “4 x 4,” sold by Latido Films and distributed throughout Argentina by Disney. After mounting speculation about which [...]

  • Aquaman 2018

    Film News Roundup: 'Aquaman' Hits $152 Million at International Box Office

    In today’s film news roundup, “Aquaman” has already grossed more than $150 million outside the U.S., Michael Masini joins “Birds of Prey,” and Freestyle buys the documentary “Shamanic Trekker.” BOX OFFICE Warner Bros.’ tentpole “Aquaman” has taken in $152 million overseas in 36 markets, with $135 million of that from China, where it opened on [...]

  • 'Winter's Night' Review: Enigmatic, Offbeat Korean

    Tallinn Film Review: 'Winter's Night'

    There are thousands of films about love’s beginning, and a great many about love’s end. But far fewer deal with a relationship’s late-middle: the spreading, sluggish delta of coupledom when decades of familiarity, if they have not bred contempt, at least threaten irritation. “Winter’s Night,” Jang Woo-jin’s playfully melancholic third feature, after the acclaimed “A [...]

  • Tomasz Kot UTA

    UTA Signs ‘Cold War’ Star Tomasz Kot (EXCLUSIVE)

    UTA has signed “Cold War” star Tomasz Kot. He has appeared in more than 30 films and 26 plays as well as dozens of television series. Most recently, Kot has received award-season buzz for his starring role as Wiktor in Pawel Pawlikowski’s feature “Cold War” for Amazon. The project has earned him a nomination for [...]

  • Kenneth Branagh's 'All Is True' Opening

    Kenneth Branagh's 'All Is True' Opening Palm Springs Film Festival

    The 30th annual Palm Springs International Film Festival will open on Jan. 3 with historical drama “All Is True,” starring Kenneth Branagh, Judi Dench, and Ian McKellen. Branagh, who will be in attendance at the opening night screening, directed from Ben Elton’s script about the little-known period in the final years of William Shakespeare. Branagh [...]

  • Actor and Activist Rodney Kageyama Dies

    Actor and Activist Rodney Kageyama Dies at 77

    Actor, activist and influentials member of the Japanese American community, Rodney Kageyama, died in his sleep Dec. 9. He was 77. The SAG member was known for roles in “Karate Kid IV” with Hillary Swank, Ron Howard’s film “Gung Ho” and the spinoff sitcom, and the TV movie “Hiroshima: Out of the Ashes” with Max [...]

  • Most Popular Films 2018: The Best

    9 Holiday Gift Ideas Inspired by This Year's Most Popular Films

    From superheroes to super nannies, 2018 was a year full of memorable characters — and memorable movies. Whether you’re a big film buff, an avid follower of a popular franchise, or have a couple movie fans in your life, here are nine gifts that capture the fun of some of this year’s biggest films. 1. [...]

More From Our Brands

Access exclusive content