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Samuel Goldwyn Films has acquired North American rights from CMT to the documentary “Chicken People” and plans a late summer theatrical release.

The film, directed by Nicole Lucas Haimes and produced by Motto Pictures, received its world premiere at the 2016 South By Southwest Film Festival. It will continue its film festival run leading up to the theatrical release in late summer followed by an on demand and digital release in October before premiering on CMT later this year.

It’s the first theatrical run for a documentary from CMT, which launched a dedicated documentary division in 2014.

The film follows exotic poultry breeders from across America with the goal of winning the title of Grand Champion at the Ohio National Poultry Show in November.

Joe Leydon said in his review for Variety that “Chicken People” is “an amusingly entertaining look at the thriving subculture of competitive poultry breeders.”

“Christopher Guest couldn’t have written this better,” said Peter Goldwyn of Samuel Goldwyn Films. “Not only are these chicken people/breeders passionate about their chickens, ‘Chicken People,’ at its heart, is a sweet and unique look into this type of competition that can be enjoyed with the whole family.”

Producers are Terry Leonard, Caroline Kaplan, Christopher Clements and Julie Goldman; executive producers are Jayson Dinsmore, Lewis Bogach, John Miller -Monzon and Nicole Lucas Haimes.

The deal was negotiated by Jill Karole and Peter Goldwyn on behalf of Samuel Goldwyn Films with Anne Oakley, Jodi Carmichael, John Miller-Monzon and Sean Bangert of CMT Films, and Linzee Troubh of Cinetic.