The “Captain America: Civil War” trailer that aired during the Super Bowl dominated social-media volume on the day of the big game, according to a survey by comScore.
The “Captain America” TV spot generated 196,000 conversations — about 95% of them on Twitter and the rest on Facebook — during and after Super Bowl 50.
The total was a higher volume than the combination for the rest of the official movie spots, led by Fox’s “X-Men: Apocalypse” at 26,900, Universal’s “Jason Bourne” at 19,700, Disney’s “Jungle Book” at 18,400, Paramount’s “Teenage Mutant Ninja Turtles 2” at 8,500, Fox’s “Independence Day: Resurgence” at 4,300, Paramount’s “10 Cloverfield Lane” at 2,700 and Universal’s “Secret Life of Pets” at 1,800.
The “Captain America” volume also topped last year’s top films, “Jurassic World” and “Furious 7” — both of which generated about 47,500 conversations.
Disney’s Super Bowl ad for “Captain America: Civil War” dropped during the pre-game show Sunday, asking viewers to choose a side: #TeamCap or #TeamIronMan. While Steve Rogers and Tony Stark were able to work together before, thanks to a common goal, a rift forms between the two in “Civil War,” splitting the superheroes up.
Robert Downey Jr. and Chris Evans return as Iron Man and Captain America, respectively. Additionally, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Emily VanCamp, Don Cheadle, Jeremy Renner, Paul Bettany, Elizabeth Olsen and Paul Rudd will be coming back to the franchise.
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Along with Holland’s Spidey, Chadwick Boseman’s Black Panther will also make his Marvel debut in “Civil War.” “Captain America: Civil War,” directed by Joe and Anthony Russo from a script by “Winter Soldier” writers Christopher Markus and Stephen McFeely, will hit theaters May 6.
#TeamCap was a global and U.S. trend on Twitter in the fourth quarter. Disney launched 11-character emojis at the spot’s kickoff.