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Broad Green Pictures has hired veteran executive Richard “Richie” Fay as president of distribution, two weeks after Travis Reid departed from the slot.

Fay will lead the distribution team in releasing the studio’s upcoming slate and will direct strategy regarding theatrical sales, exhibitor relations, in-theatre marketing and all associated operations in these areas.

Broad Green has generated mixed results so far. “A Walk in the Woods” is its top grosser at $30 million domestically and its Bryan Cranston drama “The Infiltrator” was a disappointment with $15 million.

The three-year-old mini-studio is aiming toward mainstream releases. Broad Green’s upcoming films include “Bad Santa 2,” a co-production with Miramax starring Billy Bob Thornton, Kathy Bates, Christina Hendricks, Tony Cox and Brett Kelly, opening Nov. 23; and “Villa Capri,” starring Morgan Freeman, Tommy Lee Jones and Rene Russo, which will hit theaters in 2017.

“As we continue to shift our focus to wide release films, it is essential that we have an experienced leader who understands the nuances of the business and is willing to be bold,” said Gabriel Hammond, CEO, and Daniel Hammond, CCO, of Broad Green Pictures. “We are confident Richard will drive our distribution to new heights and we are pleased that he has chosen to join our company.”

Fay most recently served as President of Domestic Theatrical Distribution for Lionsgate where he worked on the “Hunger Games” series, “Divergent” and “Sicario.”

Prior to joining Lionsgate, Fay headed distribution operations for Summit Entertainment working on films including the “Twilight” franchise. He spent a decade at AMC as president of marketing and film and held executive roles at Sony Releasing Distribution, United Artists Distribution, United Artists Theatres Exhibition and Loews Theatres Exhibition.

Reid is heading to another post in the entertainment industry but has not disclosed specifics.