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Layoffs Hit Broad Green, Adam Keen Resigns as Publicity Chief (EXCLUSIVE)

Broad Green Pictures will lay off roughly 6% of its 90-person work force, Variety has learned. The cuts are mostly to junior level staffers and the studio does not expect to make additional reductions.

In addition, Adam Keen has resigned as head of publicity for Broad Green. Keen will stay on for a few weeks to help with the transition. The choice to move on was his, and he is weighing new job opportunities.

Broad Green has struggled to find its identity. The indie label had a hit with Robert Redford’s “A Walk in the Woods,” but failed to generate much box office for the Andrew Garfield drama “99 Homes,” which grossed $1.4 million, and Terrence Malick’s “Knight of Cups,” which couldn’t crack $1 million. The company is in the process of re-positioning itself, moving away from the arthouse and trying to back more mid-budget, commercially-oriented fare.

Last spring, it tapped “Straight Outta Compton” producer Matt Alvarez as president of production. At the same time, Alix Madigan, a veteran indie producer who served as head of creative affairs, left the company.

Broad Green is trying to enter mainstream market with such films as  the ensemble dance comedy “Step Sisters” and Billy Bob Thornton’s  “Bad Santa 2.” It will distribute the Kate Winslet dramedy “The Dressmaker” this September on behalf of Amazon Studios. Last weekend, it opened the Bryan Cranston’s action thriller “The Infiltrator” to solid reviews, but a mediocre $6.7 million.

Keen is a respected veteran, known for his strong relationships with media formed during a stint as a Warner Bros. publicity executive and his time as executive VP of worldwide publicity & corporate communications at Relativity Media. Keen was at Warner Bros. from 2013 to 2015. He joined Relativity after the studio acquired Overture Films in 2010, where he served as senior VP of worldwide publicity & corporate communications. He also worked on the publicity teams of Metro-Goldwyn-Mayer and United Artists.

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