Social media stars Brent Rivera and Nathan Kress are starring in independent teen comedy “Alexander IRL,” which begins shooting this week in Los Angeles.
Asher Levin is directing from a script by Brandon Cohen. Levin and Rivera are producing. “Alexander IRL” is backed by venture capitalists and technology industry execs. The producers are partnering with General Electric and start-ups BarkBox, JackThreads and Warby Parker.
“Black-ish” star Marcus Scribner, Bo Mitchell (“Eastbound and Down”) and Ryan Newman (“Zeke and Luther”) are also starring.
Rivera and Kress (“iCarly”) portray brothers who team with their coder buddies (Scribner and Mitchell) to throw a house party while their parents are out of town to gain popularity. Kress’s character is the older brother and a former high school hero working at a venture capital shop who overhears his boss speaking with General Electric about an innovation competition and dreams of becoming the next Mark Zuckerberg — so he agrees to help throw the party in exchange for help with an app.
The producers are partnering with General Electric and start-ups like BarkBox, JackThreads, and Warby Parker.
Rivera has 5.1 million followers on Facebook, 3.3 million on Instagram, 8.5 million on Vine, and more than 2 million each on Twitter, YouTube and Musical.ly. Kress has 2.5 million followers on Twitter and 1.7 million Instagram.
Other cast members include YouTube creator Brennen Taylor, Sarah Gilman (Disney’s “I Didn’t Do It”), Jason Nash (2.5 million Vine followers), Dennis Haskins (“Mr. Belding”), Ryan Pinkston ( “Punk’d) and Mikaela Hoover.
APA helped package the movie and represents Nathan Kress, Ryan Newman, Mikaela Hoover and Brandon Cohen, who is managed by Echo Lake.