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Paradigm’s longtime public relations chief Brad Turell is leaving his post to form a media consulting company.

He will leave his role as Paradigm’s executive vice president of corporate communications and launch a media consulting company effective Sept. 1.

Turell has worked at Paradigm since 2007. He had spent 12 years in corporate communications for Time Warner’s the WB Network and Turner Broadcasting Company before joining the talent agency, headed by Sam Gores.

Gores said in a statement, “We thank Brad for the contribution he made to our growth and wish him the best going forward.”

Turell said, “I thank everyone at Paradigm for a great decade and look forward to the new challenges and opportunities that lie ahead.”