The opening weekend of Universal’s “The Boss,” which is opening at 3,482 locations, is expected to gross about $21 million. That should provide a serious challenge to Warner Bros.’ third weekend of “Batman v Superman: Dawn of Justice,” which has been pegged to finish at around $25 million.
“The Boss” opened with a nearly identical preview number to McCarthy’s 2013 hit “The Heat,” which saw $1 million in previews on its way to a $39 million debut weekend.
“Batman v Superman” has grossed an impressive $270 million domestically in its first 13 days through Wednesday in the wake of a 69% plunge in its second weekend. The superhero match-up has totaled $450 million in international markets.
McCarthy, one of the most consistent box office forces in comedy, portrays a former billionaire sent to prison for insider trading. Her money-hungry post-prison character teams with her former assistant, played by Kristen Bell, and adolescent girls to build a brownie-selling empire.
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Reviews for “The Boss” have been largely negative with a 20% “fresh” rating on Rotten Tomatoes — compared with 94% for last summer’s “Spy,” which opened with $29.1 million and went on to gross $110 million domestically. “The Boss” carries a $29 million price tag.
McCarthy’s spouse Ben Falcone directs the film. The couple produces “The Boss” through their On the Day production company along with Will Ferrell, Adam McKay and Chris Henchy’s Gary Sanchez Productions.
STX Entertainment is also opening point-of-view thriller “Hardcore Henry” at 3,015 sites amid forecasts of an $8 million launch. STX acquired the picture out of the Toronto Film Festival. “Henry” took in $385,000 in Thursday night previews.
The weekend’s overall box office will probably not match the year-ago period when “Furious 7” racked up $59.6 million in its second weekend.