Loton Corp’s LiveXLive, Kaos Connect and Screenvision Media are partnering for theatrical screenings of the “Best of the Fest” music festival series starting next year, Variety has learned exclusively.
LiveXLive has already partnered with Rock in Rio, Outside Lands and other festivals to present performances by Katy Perry, Rihanna, Bruce Springsteen, Maroon 5, Radiohead, Chance the Rapper, Metallica, Elton John, Avicii and Placido Domingo. The screenings will be shown in at least 250 venues within Screenvision’s network.
The alliance will be spearheaded by former NCM/Fathom executives Dan Diamond and Shelly Maxwell of Kaos Connect, who assert that “Best of the Fest” will provide substantial branding and expanded revenue opportunities for LiveXLive. Diamond told Variety that the screenings will usually involve performances of two to four artists plus exclusive content such as backstage interviews.
“Through our alliance with KAOS Connect we’re always on the hunt for new and engaging Event Cinema content that we can bring to theaters, especially content that attracts a loyal group of fans,” said Bernadette McCabe, Senior VP of Business Strategy for Screenvision Media. “Our agreement with LiveXLive now gives us the opportunity to give fans the chance to gather in local cinemas and experience the best music festival programming from across the world.”
Diamond said the partnership is planning to deliver four to six screenings next year. The goal is to site the screenings in locations where the performers’ fan bases reside.
“Our alliance with KAOS and Screenvision Media extends our platform beyond the realm of personal screens and onto the silver screen where fans can share a larger than life experience,” said Robert Ellin, LiveXLive Founder and Chairman.
“We believe the growth of the live music business is just like the sports world’s hockey stick-like growth 30 years ago,” Ellin added. “The number of live music events, tickets sold, and sponsor dollars spent is soaring –and we are only at the beginning of the digital side of this revolution. We expect to extend the platform to OTT, Cable/Satellite, VR and beyond.”
LiveXLive is also expanding partnerships for what it describes as the first fully interactive live music network to consumers. The partnerships include Rock in Rio, Outside Lands, Tao, The Saban Theatre, OneLive, Marquee, Complex, Koko and the tech company LiveOne.