Swedish helmer Ruben Ostlund is getting ready to direct “The Square,” a provocative satire that looks to be one of his most ambitious movies. He will most likely shoot it in English.

Ostlund will be reteaming with his co-producer/sales agent Philippe Bober at the Coproduction Office, which handled his hit “Force Majeure.” That pic world premiered at Cannes’ Un Certain Regard where it won the Jury Prize.

“The Square” is set in a renowned museum where an artist is exhibiting a square, an installation that is meant to promote altruism, providing people with a symbolic space where only good things can happen. The movie’s protagonist is the manager of the museum who hires a ruthless PR firm to build some buzz around the installation but things get out of hand when the museum’s PR team goes too far with their publicity plans, sparking a public uproar and exposing the hypocrisy of the media.

The idea for “The Square” came to the director while he was making his 2011 observation on bullying, “Play.” “‘The Square’ can be interpreted as an allegory of how society works today. It seems that we’re getting more and more individualistic and we tend to see other adults as a potential threat. Overall, we’re less inclined to feel responsible for one another,” said Ostlund.

“The Square” will be produced by Ostlund’s Goteborg-based shingle Plattform. Shooting will take place between July and October.

Casting for the movie in under way. Ostlund is currently in London for the BAFTA awards and is meeting with actors.

Ostlund is also making his TV debut with “You Know That Weekend You Were Away With The Kids?,” an English-language comedy turning on adultery.

The series will explore the topic of adultery from different perspectives, said Ostlund. The pilot has been acquired by a soon-to-be-announced U.S. network.