×

‘Beauty and the Beast’ Trailer Sets Record for Most Views in 24 Hours

Disney’s trailer for Emma Watson’s “Beauty and the Beast” has set a new record with 127.6 million views in its first 24 hours, the studio announced Tuesday.

The previous two records had been set by “Fifty Shades Darker” with 114 million views and “Star Wars: The Force Awakens” with 112 million views. The number for “Beauty and the Beast” does not include China.

The trailer, released by Disney on Monday, provided looks at Belle, the Beast, Lumiere, Cogsworth and Mrs. Potts. The new footage of the live-action remake reprises moments from the 1991 animated movie, including the waltz between Belle and the Beast.

Disney reported that talent support of the launch accounted for over 29 million views on Facebook alone, led by an incredible 27 million views on Emma Watson’s page. In the first half hour of launch, #BeautyAndTheBeast was the leading trend worldwide on Twitter.

Disney also pointed out that the the trailer is currently among the top-trending videos on YouTube. Watson joined Dan Stevens, Luke Evans, Josh Gad, and director Bill Condon on Monday in a Facebook Live session on the “Beauty and the Beast” page.

In addition, Disney noted that May teaser trailer for the film generated 91.8 million views — which broke the record of 88 million views for the teaser trailer of “Star Wars: The Force Awakens.” “Beauty and the Beast” will be released in U.S. theaters on March 17, 2017.

Popular on Variety

More Film

  • Rounds

    Sarajevo Film Review: 'Rounds'

    Five features (plus a scattering of documentaries) into his career, leading Bulgarian writer-director Stephan Komandarev has resisted cultivating a clear thematic or stylistic throughline to his oeuvre. Yet his latest, the overnight police patchwork “Rounds,” feels surprisingly close to quintessential, pulling as it does plot points, structural models and tonal switches from his previous films [...]

  • Travis Scott Surprises Fans With Netflix

    Travis Scott Surprises Fans With Netflix Documentary Reveal, Pop-Up in Houston

    Travis Scott just revealed his new Netflix documentary in the most organic way possible: a social media post to his 18.5 million followers on Instagram. The photo consisted of him holding a series of VHS tapes, which turns out to be the trailer for his forthcoming documentary on Netflix titled “Look Mom I Can Fly.” [...]

  • Overcomer

    Film Review: 'Overcomer'

    No matter the setting or circumstances, the solution to every dilemma found in Christian Evangelical films is getting closer to God. That certainly holds true with regards to “Overcomer,” the latest bit of bigscreen proselytizing by writer-director-star Alex Kendrick (“War Room,” “Courageous”). The story of a high school basketball coach who’s forced to take over [...]

  • Editorial use only. No book cover

    Inside the Spider-Man Split: Finger-Pointing and Executive Endgames

    Spider-Man’s neighborhood has been decidedly unfriendly this week. A private and contentious battle over the onscreen future of the beloved Marvel superhero has spilled out into the public square over the past few days. After making nice for two wildly successful films, Sony Pictures, which holds the licensing rights to the Marvel character, will go [...]

  • Variety Announces 10 Actors to Watch

    Variety Announces 10 Actors to Watch for 2019

    Variety has announced its 10 Actors to Watch for 2019, an honor the publication has bestowed since 1998. Past honorees include many future Oscar winners and nominees, such as Mahershala Ali, Timothée Chalamet, Viola Davis, Octavia Spencer, Brie Larson, Lupita Nyong’o and Melissa Leo. This year’s honorees will be feted in the Oct. 27 issue of [...]

  • August Maturo

    Film News Roundup: August Maturo to Star in Horror Movie 'Slapface'

    In today’s film news roundup, August Maturo gets a starring role and “Death of Me” and “Fatale” find homes. CASTING “Girl Meets World” star August Maturo has been cast as the lead character in the upcoming indie horror feature, “Slapface.” Maturo will play a boy who deals with the loss of his mother by creating [...]

  • Taron Egerton, Lucy Boynton to Star

    Taron Egerton, Lucy Boynton to Star in Virtual Reality Project 'Glimpse'

    Taron Egerton and Lucy Boynton will star in “Glimpse,” a new virtual reality experience that will be unveiled at the Venice Film Festival. Written and directed by Benjamin Cleary and VR creator Michael O’Connor, “Glimpse” will be entered in the Venice Virtual Reality Interactive showcase. It’s set in the imaginative mind of a heartbroken panda, [...]

More From Our Brands

Access exclusive content