×
You will be redirected back to your article in seconds

Disney, Fox, Lionsgate Leading $50 Million Into Mobile Ticketing App

Disney, Fox and Lionsgate are teaming to lead a $50 million investment in the Atom Tickets mobile ticketing app that will roll out later this year.

Atom Tickets is touting itself as a platform designed to make movie-going simple that can be used to pre-purchase tickets and concessions, coordinate and invite friends without having to pay for them and skip the lines at the theater. The app has been rolled out in test markets and is available free on the Apple App Store and Google Play.

“We believe that Atom Tickets has the potential to revolutionize the way audiences go to the movies, and we’re delighted to partner with blue chip studios like Disney and Fox in this cutting edge initiative for the theatrical business,” said Lionsgate vice chairman Michael Burns.

The app also provides reviews, trailers and synopses. When they arrive at the theater, consumers scan their codes at tablet scanners at the usher and concession stands.

“We’re thrilled to partner with some of the most forward-thinking media companies, exhibitors and trailblazers in the entertainment business,” said Matthew Bakal, co-founder and executive chairman of Atom Tickets. “By bringing convenience to consumers and innovation to theaters, we will enhance the movie-going experience and bring additional revenue to studios and exhibitors.”

Two-year-old Atom Tickets said Sunday it has completed a Series B round of financing from investors that includes the three studios. Lionsgate led the Series A funding.

Kevin Meyer, Disney’s chief strategy officer, said, “The Atom Tickets app and platform is bringing innovation to the ticketing market by empowering social networks and mobile devices to make the movie-going experience seamless and convenient. Their technology not only adds value to the consumer, they will also help movie studios and theatres by providing deep consumer insights, advanced analytics, and concession and ticket couponing.”

Ameesh Paleja, CEO of Atom Tickets, said the platform utilizes “cutting edge” data analysis and targeting techniques to help connect movie-goers to the specific films consumers want to see.

“This is an exciting opportunity for us and more importantly, for our audiences,” said Jim Gianopulos, chairman and CEO, 20th Century Fox. “Atom Tickets provides an enhanced social experience for consumers to discover and purchase tickets to movies, designed for ease of use on mobile devices. Atom’s unique interface and integration with movie fans’ social networks creates a streamlined, fun way to go to movies with friends.”

Burns also said that the app could set the stage for dynamic ticket pricing. “More than four billion seats go unsold in theatres each year, and Matthew, Ameesh and the Atom team have developed a state-of-the-art app that offers exciting new opportunities to pre-purchase tickets and concessions as well as paving the way for the successful introduction of dynamic ticket pricing,” he said.

Universal’s parent NBCUniversal operates the online Fandango ticketing service.

The news was first reported by The Wall Street Journal.

More Film

  • Cannes: Star Alliance Movies Takes Wide’s

    Cannes: Star Alliance Movies Takes Wide’s ‘Blast’ for China (EXCLUSIVE)

    CANNES  —  Hong Kong’s Star Alliance Movies has pounced on all rights to China on “Blast,” a race against the clock thriller that marks the first full production from Wide, Loic Magneron’s Paris-based sales-production-distribution company. The deal, made against a background of slowing sales to China, represents the first pre-sale on “Blast,” which is now [...]

  • Brazil’s Cinemascopio, France’s Les Valseurs Team

    Brazil’s Cinemascopio, France’s Les Valseurs Team For Nara Normande, Tião’s ‘The Heron’ (EXCLUSIVE)

    CANNES — Recife-based CinemaScópio Produções and Paris’ Les Valseurs have teamed on “A Garça” (The Heron), the feature debut from Brazil’s Nara Normande, co-authored by Tião. Brazilian CinemaScópio is behind Kleber Mendonça Filho and Juliano Dornelles’ Brazilian Western-thriller “Bacurau,” in competition at Cannes. Les Valseurs is also presenting Qiu Yang’s short “She Runs” at Critics’ [...]

  • Portrait of a Young Woman on

    Cannes Film Review: 'Portrait of a Lady on Fire'

    The title of Céline Sciamma’s “Portrait of a Lady on Fire” implies that her subversively seductive film will focus on the subject of its titular painting — an 18th-century woman who refuses to pose, in defiance of the arranged marriage into which she’s being forced — when it’s just as much a portrait of the [...]

  • Colin Firth

    Cannes: Colin Firth WWII Drama 'Operation Mincemeat' Sells Out Internationally (EXCLUSIVE)

    “Operation Mincemeat,” a buzzy World War II drama that stars Colin Firth, has sold out international territories at this year’s Cannes Film Festival. Warner Bros. has picked up several key markets, as has Central and Eastern European distributor Prorom. The film reunites Firth with John Madden, his “Shakespeare in Love” director. FilmNation Entertainment and Cross [...]

  • Meikincine Scoops Three Titles at Cannes

    Meikincine Scoops Three More Titles at Cannes Film Market (EXCLUSIVE)

    Lucia and Julia Meik’s boutique sales company Meikincine has announced three acquisitions out of this year’s Cannes Film Market: Gaspar Scheuer’s “Delfin”- which world premiered in the Cannes Écrans Juniors Competition; Marcelo Paez Cubells’ “Which”– part of this year’s Blood Window Showcase for films in progress; Sebastián Mega Díaz’s romantic comedy “The Big Love Picture.” [...]

More From Our Brands

Access exclusive content