‘Assassin’s Creed’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending with “Assassin’s Creed.”

Ads placed for the action adventure film had an estimated media value of $5.02 million through Sunday for 791 national ad airings across 31 networks. Behind it in second place: Lucasfilm’s “Rogue One: A Star Wars Story,” which saw 301 national ad airings across 27 networks, with an estimated media value of $4.83 million.

TV ad placements for Walt Disney Animation’s “Moana” (EMV: $4.63 million), Warner Bros.’ “Collateral Beauty” ($4.59 million) and Paramount Pictures’ “Office Christmas Party” ($4.31 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$5.02M – Assassin’s Creed

Assassin's Creed
National Airings: 791
Networks: 31
Most Spend On: FOX, NBC
Creative Versions: 3
Est. Lifetime TV Spend: $6.15M
Studio: Twentieth Century Fox
Started Airing: 11/01/16

$4.83M – Rogue One: A Star Wars Story

Rogue One: A Star Wars Story
National Airings: 301
Networks: 27
Most Spend On: NBC, FOX
Creative Versions: 13
Est. Lifetime TV Spend: $10.19M
Studio: Lucasfilm
Started Airing: 08/11/16

$4.63M – Moana

National Airings: 894
Networks: 31
Most Spend On: NBC, ESPN
Creative Versions: 28
Est. Lifetime TV Spend: $24.75M
Studio: Walt Disney Animation
Started Airing: 06/12/16

$4.59M – Collateral Beauty

Collateral Beauty
National Airings: 324
Networks: 38
Most Spend On: NBC, FOX
Creative Versions: 11
Est. Lifetime TV Spend: $7.54M
Studio: Warner Bros.
Started Airing: 11/10/16

$4.31M – Office Christmas Party

Office Christmas Party
National Airings: 573
Networks: 22
Most Spend On: NBC, FOX
Creative Versions: 9
Est. Lifetime TV Spend: $9.54M
Studio: Paramount Pictures
Started Airing: 11/06/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/21/2016 and 11/27/2016.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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