×
You will be redirected back to your article in seconds

Argentina Offers Cinema to Primary School Children

INCAA Film Institute also asks teens to submit proposals for making Argentine cinema more attractive for their age group

SAN SEBASTIAN — In a move which so many countries would like to copy, but very few manage to put through, Argentina has become one of the first countries in the world, after France, to introduce primary school children to the delights of cinema and cinemas.

Move forms part of a drive to increase cinema theater audiences for movies in general and for Argentine cinema in particular. Launched from this August, the program, Schools Go To the Cinema, builds on an agreement signed during French president Francois Hollande’s visit to Argentina in February by Argentina’s go-ahead INCAA Film Institute – the same government agency which created movie market Ventana Sur with the Cannes Festival and Cannes Film Market in 2009 – and France’s CNC film agency and the French Institute.

The pact lead to a four-day Buenos Aires workshop in early June at which French specialists met with Argentine counterparts to study how to implement in Argentina a version of France’s hugely successful and inspiring College au Cinema education program.

Now up-and-running in seven of Argentina’s 24 provinces, including Cordoba and Salta, the Argentine initiative sees primary school students being taken to cinema theaters to watch Argentine films, and classes where they are taught the basics of how to analyse movies.

Preliminary conclusions from the Schools Go to the Cinema initiative will be discussed at the 2016 Ventana Sur market, which runs Nov. 29 through Dec. 3, with the aim of establishing strategies for 2017, INCAA president Alejandro Calcetta said at Spain’s San Sebastian Festival.

The cinema curriculum has to be discussed with the governments of each and every Argentine province, he added. The initial reaction has, however, been highly positive, Cacetta said. “We have been able to put the logistics into place and launch in just two months, which is great,” he added.

“The children have often seen very little cinema, and, of what they have seen, very few Argentine films.” Cacetta said. “And the films they have seen are normally viewed online,” he added.

Argentina’s INCAA has also launched a web-based call for applications for a competition, aimed at 13-18s, entitled rather like an Almodovar film: Que Necesita el Cine Argentino Para Que Chicos como Vos Lo Vean?” (literally: What Does Argentine Cinema Need to Do So That Kids Like You Would Watch It?) A Jury including Academy Award winning director Juan Jose Campanella (“The Secret in Their Eyes”) and Sebastian Borensztein (“Chinese Take-Out”) has selected seven winning suggestions, to be announced in October.

“The proposals are really very interesting,” Cacetta said. Punching a 13% market share for Argentine films in 2016, Argentina, with Brazil, is the only country in Latin America where its own national films regularly notch up a double-digit slice of total box office grosses.

Now it wants more. The cine curriculum initiative is conceived “as a long-term program which we hope to scale up over time so that it becomes part of state policy,” Cacetta commented, adding that it was no coincidence that France, which launched its own school cinema lessons in 1989, has one of the biggest domestic shares of any national cinema in Europe – 34.6% this year through August, according to CNC statistics.

“I come from production. 10-to-15 years ago, the major concern was production. But now the production sector is mature, virtually guaranteeing a quantity of quality films,” Cacetta argued.

He added: “The focus and real work has now got to be on distribution and exhibition. If we only produce but can’t show our films, we will become a cinema cemetery.”

The INCAA will shortly announce regulation addressing movie development and distribution in Argentina, establishing a cinema support system for every phase of a film’s industry cycle, Cacetta anticipated.

More Film

  • dolittle-DRD_Tsr1Sht_1011_RGB_4_rgb-1

    Robert Downey Jr. Embarks on Perilous Journey in First 'Dolittle' Trailer (Watch)

    Robert Downey Jr. is setting sail with some furry friends in the first trailer for “Dolittle,” Universal Pictures’ reimagining of the classic story about a man who could speak to animals. “We have no choice but to embark on this perilous journey,” he says. Set to a rendition of Louis Armstrong’s “What a Wonderful World,” [...]

  • Parasite

    Bong Joon Ho's 'Parasite' Posts Powerful Opening in North America

    Bong Joon-Ho’s dark comedy “Parasite,” which won the Palme d’Or at the Cannes Film Festival, has launched with a spectacular $376,264 at three U.S. theaters.  Neon opened “Parasite” at The Landmark and Arclight Hollywood in Los Angeles and at the IFC Center in New York, where it broke the opening record set by 2014’s “Boyhood.” Its per-screen average of [...]

  • Joker Movie

    'Joker' Dominates International Box Office With $124 Million

    “Joker” is showing impressive traction internationally with a second weekend of $123.7 million on 24,149 screens in 79 markets — a holdover decline of just 29%. Joaquin Phoenix’s psychological thriller has totaled $351.2 million outside North America after only 12 days in release. And with $192 million in domestic grosses, “Joker” has now topped $543 [...]

  • Joker

    'Joker' Remains Box Office Ruler With $55 Million

    Joaquin Phoenix is king of the North American box office once again as “Joker” scores an easy victory in its second weekend with $55 million at 4,374 sites. “Joker” dominated a trio of new entries with animated comedy “The Addams Family” leading the rest of pack with $30.3 million at 4,007 venues, topping forecasts. Will [...]

  • French director Bertrand Tavernier attends the

    Bertrand Tavernier on Coppola, Scorsese, Cayatte, Cinema’s Bright Future

    Veteran French director Bertrand Tavernier (“Round Midnight”) – president and director of the Institut Lumière and Lumière Festival, which he co-manages with Cannes’ Thierry Frémaux – has played a pivotal role in restoring classic French films and defending the importance of French directors, such as Claude Autant Lara, Henri Decoin and André Cayatte, who were [...]

  • 'Philharmonia'

    French Series 'Philharmonia' Sells to the U.K., the U.S. and Australia (EXCLUSIVE)

    “Philharmonia,” a French thriller series set in the world of a national orchestra, has been acquired in English-speaking territories from Lagardere Studios Distribution. “Philharmonia,” which was created and co-written by Marine Gacem, has been acquired by First Look Media’s Topic for SVOD rights in the U.S., and Walter Presents for the U.K. and Australia. “Philharmonia” [...]

More From Our Brands

Access exclusive content