You will be redirected back to your article in seconds

20th Century Fox Taps Beth Goss as Chief Brand Officer (EXCLUSIVE)

Beth Goss has been named chief brand officer at 20th Century Fox Film, Variety has learned.

In the newly created position, Goss will manage and try to craft opportunities for fan engagement around the Fox film brands, including current releases, library titles, and projects in development. Fox’s stable of franchises includes “X-Men,” “Avatar,” and “Planet of the Apes.” Her appointment comes as Stacey Snider continues to make her mark on the studio, after taking over as sole chairman and CEO of the film business. Last summer, Jim Gianopulos, who oversaw the film division with Snider, left the company after working there for more than a quarter of a century. Part of Snider’s mandate is to create the kind of major tentpole productions that will cater to global audiences, and will inspire merchandising opportunities, theme park rides, and other branded offshoots that Goss will presumably be helping to orchestrate.

“We are thrilled to have Beth on board to help create this exciting new role at our company,” Snider said in a statement. “She is an experienced global entertainment executive, who, I know, will have great success working with our stakeholders, creative-rights holders, filmmakers and executives throughout the company to maximize the potential of our core properties.”

Goss has served as a consultant to the studio for the last few months. She previously founded and led 8.Eight Entertainment, a content distribution consultancy. Prior to forging off on her own, Goss served as the executive vice president of Cartoon Network/Adult Swim. She also had executive positions in branding, and film and television distribution at NBC/Universal and PolyGram Filmed Entertainment. Goss began her career in advertising.

“I could not be happier to join 20th Century Fox Film at such an exciting point in its history, and in such an important role in today’s extremely competitive climate,” Goss said in a statement. “I view this job as building communities and developing multiple touch points for fans to interact with the Fox film brands.”

Popular on Variety

More Film

  • David Goodman

    WGA West's David Goodman on Agency Strategy: 'We'll Start Meeting as Soon as Possible'

    David Goodman, who was resoundingly re-elected president of the Writers Guild of America West on Monday, said the guild plans to meet with several talent agencies soon in an effort to ease the impasse over packaging fees and affiliated production. “Many agencies had indicated that they wanted to wait to see the results of the [...]

  • Australian Outback

    Legend Media Seeks Trio of West Australia-China Co-Productions (EXCLUSIVE)

    Perth, Australia-based production company Legend Media is preparing a slate of three feature films to be produced with partners in China. The company styles itself as one that recognizes the opportunities for Asian engagement that have fallen to Australia, through geography, trade and culture. The company aims to make use of the bilateral film co-production [...]

  • David Goodman

    David Goodman Re-Elected President of Writers Guild of America West

    David Goodman has been convincingly re-elected to a two-year term as president of the Writers Guild of America West, beating Phyllis Nagy in a bitter contest that became a referendum on the guild’s ongoing battle with talent agents. Goodman received 4,395 votes to Nagy’s 1,282 in an election that yielded record turnout among the WGA [...]

  • Issa Rae Portrait

    Issa Rae Developing Re-Imagining of Crime Thriller 'Set It Off'

    “Insecure” star and co-creator Issa Rae is in early development on a re-imagining of New Line’s crime thriller “Set If Off,” which starred Jada Pinkett Smith, Queen Latifah, Vivica Fox and Kimberly Elise. Rae will produce with plans to star in the project. Syreeta Singleton and Nina Gloster have been hired to pen the script. [...]

  • Thomas Golubic8th Annual Guild of Music

    Guild of Music Supervisors President: 'The Economics of the Job Don't Work Anymore'

    The Guild of Music Supervisors (GMS) hosted its 5th annual “State of Music in Media” conference on Saturday, Sept. 15, at the Los Angeles Film School. Featuring a wide array of panel discussions on all manner of issues related to music in film, television and advertising, the confab drew top composers, music supervisors, licensing and [...]

  • Gay Chorus Deep South

    Film News Roundup: Documentary 'Gay Chorus Deep South' Bought for Awards Season Release

    In today’s film news roundup, the documentaries “Gay Chorus Deep South” and “Tread” find homes, Tobin Bell’s latest horror film completes production and Emilio Insolera joins “355.” ACQUISITIONS MTV Documentary Films has acquired “Gay Chorus Deep South” for release during the fall for awards season consideration. Directed by David Charles Rodrigues, the film world premiered [...]

  • Bad Education

    What 'Bad Education' Taught Us About the Slow Toronto Film Festival Market

    “Bad Education,” a dramedy starring Hugh Jackman as the embezzling superintendent of district of schools in Long Island, N.Y., was set to be this year’s “I, Tonya.” The movie has the same biting tone, shifting between comedy and tragedy. It received strong reviews out of the Toronto Film Festival. And like “I, Tonya,” it even [...]

More From Our Brands

Access exclusive content