×
You will be redirected back to your article in seconds

French Online Publisher Webedia Buys Berlin Start-Up Flimmer

French media group Webedia has acquired Berlin-based Flimmer GmbH, a film sector start-up launched in 2012 by German directors Roland Emmerich and Marco Kreuzpaintner, and company CEO Christopher Zwickler, who will continue to lead the firm.

Originally started as a film trailer website that eschewed ads and instead rewarded visitors, Flimmer has since developed into an innovative, cross-disciplinary platform for marketing movie releases.

In November, the company came up with the idea of blowing up a massive rock sculpture of Donald Sutherland’s face as part of its campaign for Studiocanal’s release of “The Hunger Games: Mockingjay — Part 2.”

“As one of the first investors, I’m incredibly proud of Flimmer — the entire team has worked extremely hard to establish the company as a serious, yet unconventional player in the movie marketing industry,” Emmerich said. “In Webedia, we’ve found the ideal partner to raise Flimmer to the next level, and I’m looking forward to continuing working with them in the future.”

Zwickler added that the Webedia acquisition brings “enormous synergy potential” for both sides. Flimmer further solidifies Webedia Germany’s strong presence in the theatrical and home entertainment markets: The group, headquartered in Berlin and Munich, already owns leading online film portals Filmstarts and Moviepilot.

“We always strive to develop further as a versatile partner even beyond our media reach,” said Webedia Germany Managing Director Nicolas John. “We already support our clients in content marketing with social and brand publishing services. We’re delighted that we’re now able to add, through Flimmer, a lasting presence in the creative event and marketing sector.”

Flimmer designs and carries out media campaigns and events for such film distribiturs as Fox, Studiocanal and Paramount as a creative marketing agency.

Berlin-based production and distribution company DCM, also a Flimmer investor, oversaw the Webedia deal and took a leading role in seeing it through, according to Zwickler.

More Film

  • Playwright Mark Medoff author of "Children

    Mark Medoff, 'Children of a Lesser God' Playwright, Dies at 79

    Mark Medoff, the playwright who wrote Tony Award-winning play “Children of a Lesser God,” died Tuesday in Las Cruces, N.M. He was 79. His daughter Jessica Medoff Bunchman posted news of his death on Facebook, and the Las Cruces Sun-News attributed the cause to cancer. “Children of a Lesser God” starred John Rubinstein and Phyllis Frelich [...]

  • Editorial use only. No book cover

    Interscope Films Relaunches With Full Slate at Tribeca (EXCLUSIVE)

    The Interscope record label’s interest in film/music crossover isn’t exactly a secret: With hit companion albums for “A Star Is Born,” “Black Panther” and “La La Land,” they’ve seemed to own the soundtrack space at times in recent years. And the company hasn’t completely made a secret of its desire to move into film production. [...]

  • Avengers: Endgame

    'Avengers: Endgame': Fans and Theaters Assemble for Biggest Marvel Movie Ever

    For San Diego resident Shawn Richter, “Avengers: Endgame” is more than the conclusion to a monumental period in the Marvel Cinematic Universe. As the West Coast branch chair of Avengers Initiative, a cosplay charity that raises money for causes like the Ronald McDonald House Children’s Charities, the comics of Stan Lee and Jack Kirby are [...]

  • Jillian Bell appears in Brittany Runs

    Amazon's 'Brittany Runs a Marathon' Sets Summer Release

    “Brittany Runs a Marathon” will be rushing to theaters on Aug. 23. Amazon Studios dated the comedy on Wednesday. The pic, starring Jillian Bell (“Rough Night,” “22 Jump Street”), won the audience award at the Sundance Film Festival. The flick follows the titutal Brittany, who decides to run around New York City in order to [...]

  • Lionsgate Hires Lynn Whitney in Marketing

    Lionsgate Hires Former Warner Bros. Exec Lynn Whitney

    Lionsgate announced Wednesday that Lynn Whitney will become head of worldwide paid media, partnerships, promotions and consumer products. Whitney was formerly the executive VP of worldwide media at Warner Bros.   In her new role, Whitney will build out media campaigns for movies like Seth Rogen and Charlize Theron’s romantic comedy “Long Shot.” “I am [...]

  • El silencio de otros

    Film Review: 'The Silence of Others'

    “Forgiven but not forgotten” is a platitude we routinely use to end disputes both petty and grievous, but it’s the reverse outcome — the mass forgetting of crimes and conflicts never truly resolved — that itches away at a post-Franco Spain in “The Silence of Others.” Soberly chronicling the ongoing legal battle of General Franco’s [...]

  • A Womans Work-The NFLs Cheerleader Problem

    Tribeca Documentaries Explore Gender Issues in Sport

    Up until recently, what it meant to be a professional female athlete in a world dominated by men wasn’t an issue that garnered high volumes of public interest, let alone national headlines. But that all changed in October 2017 when stories from the New York Times and the New Yorker detailing sexual allegations and improper [...]

More From Our Brands

Access exclusive content