×

Annecy: France’s Studio Hari, Normaal Set Up Overseas Sales Arms

New sales companies

ANNECY  — Capitalising on the advantages of handling its own exports, Paris and Angouleme-based Normaal and Paris-based Studio Hari have both launched international sales arms.

Normaal  has kicked off its sales activities with “On Off,” a no-dialog 52-episode series sold to Scandinavia, Asia, North America, Middle East and Africa. Its slate also includes “Oscar & Hoo,” targeting older school children and based on books illustrated by Oscar-winning filmmaker Michael Dudok De Wit (“Father and Daughter”). Another Normal banner title is tyke-targeting “Hello World” whose pilot won an Annecy Cristal for best TV production last year. Normaal has in development four adaptations of iconic international brands, among them Betty Boop.

CGI specialist Studio-Hari set up its new division Hari International in May. It is led by Adeline Tormo – formerly a VP at Gaumont Television Intl. Distribution. Studio Hari has produced no-dialog “Grizzy and the Lemmings,” pre-sold worldwide to Turner’s Boomerang and France Télévisions.

“The international sales of our series were managed by multi-genre distribution subsidiaries belonging to TV broadcasters, with thousands of hours of programming in their portfolio,” said Marie Lassal, a producer at Normaal.

But “animation is a very specific television genre which requires a long-term selling strategy and a special handling to give the program a long life and many operating cycles,” she countered.

Lassal added that a direct connection with distribution department allows the company  to show its productions to broadcasters at an early stage, boosting pre-sales.

“We have always wanted to be clearly identified by buyers and our partners through the type of programs we produce and by our editorial line,” says Hari co-founder Josselin Charier.

While Charier and Antoine Rodelet, Hari Studio co-founder, are the producers and creators of their products, “getting control of the exploitation of our IPs was the natural next step for us,” Charier added.

According to a report by France’s CNC film-TV agency, in 2014 international sales of animation slipped by 3.9% to €45.0 million ($50.7 million). That dip, however, followed five consecutive years of growth between 2009 and 2013. One major cause was a drop in production volumes, as producers held back from going into production on new series in the expectation of a rise in CNC incentives for animation.

According to Mathieu Bejot, executive director at Television France Intl. export org, the underlying trend in animation exports remains positive.

“In France as in the other countries, TV channels are being subjected to increasing competition from the VOD providers. In this environment, buying decisions are slow to come,” Lassal argued.

“The market is changing. Historical TV channels have seen income fall -which has a direct effect on the acquisition budgets,” Charier said. But “new business models and opportunities have arisen. In our perspective, content is king.”

 

More Film

  • Choas Charles Mansion and the CIA

    Amazon Studios Takes Film Rights to Manson-Centered Drama 'Chaos' (EXCLUSIVE)

    Just in time for the 50th anniversary of the grisly murders executed by the followers of Charles Manson, Amazon Studios has optioned film rights to a nonfiction title about a journalist who spent decades obsessively following the case. The studio will adapt “Chaos: Charles Manson, the CIA, and the Secret History of the Sixties,” from [...]

  • Sword of Trust

    Marc Maron on 'Sword of Trust,' Lynn Shelton and Conspiracy Theories

    Marc Maron has interviewed everyone from Bruce Springsteen to President Obama, so he’s probably learned a few things about being a good interview. Of course, as he points out, he generally has over an hour to talk leisurely speak with his guests in his home and draw out stories beyond the public narrative; it’s a [...]

  • Andrew Lincoln as Rick Grimes - The

    Andrew Lincoln's ‘Walking Dead’ Movies to Be Released Only in Theaters

    The first planned movie centered on “The Walking Dead” character Rick Grimes will now run in theaters rather than on AMC. The announcement was made with a brief teaser video played at San Diego Comic-Con on Friday, with the video ending with the words “Only in Theaters.” The film will be distributed by Universal Pictures. [...]

  • Jennifer Beals The Last Tycoon

    Jennifer Beals Seeking SAG-AFTRA Board Seat as Matthew Modine Ally (EXCLUSIVE)

    Jennifer Beals is running for a SAG-AFTRA national board seat as a member of presidential candidate Matthew Modine’s progressive Membership First slate. Beals is best known for starring as Bette Porter on the Showtime series “The L Word” and for her lead role as Alex Owens in the 1983 hit “Flashdance.” She’s starred in the [...]

  • Alamo Drafthouse Opens New Downtown Los

    Alamo Drafthouse Storms into L.A. with New Location

    “Cinema is alive and well tonight!” Alamo Drafthouse founder Tim League declared at the theatrical venue’s ribbon-cutting ceremony on Thursday night, where a gathering of 160 employees cheered and sliced into a strip of 35mm film in keeping with the company’s tradition. Despite dire predictions heralding the end of the theater-going experience, League was upbeat [...]

  • The Lion King Teaser

    'The Lion King' Leaping to $185 Million North American Debut

    Disney’s “The Lion King” is heading for a dominant $185 million opening weekend in North America, early estimates showed Friday. Should that number hold, “The Lion King” will record the second-best opening of 2019 — and give the sagging domestic box office a badly needed boost. “The Lion King” would replace “Incredibles 2,” which launched [...]

  • Joe Anthony Russo

    Russo Brothers Announce 'Grimjack,' Live-Action 'Battle of the Planets' Adaptations

    Joe and Anthony Russo are looking to their youth to populate the development slate at their production company AGBO. A relatively obscure comic book called “Grimjack” will count the Russos as producers for an adaptation, they announced at San Diego Comic-Con. They’re also cooking up a live-action adaptation of the animated show “Battle of the [...]

More From Our Brands

Access exclusive content