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Rio Content Market: Continued Growth, Celeb Speakers, Hulu Confirms Brazilian Show in Development

Local industry at blows with telcos over funding

RIO DE JANEIRO – The 2016 Rio Content Market the largest TV/new media market in Latin America, wrapped its 5th edition March, 11, with a record number of 3,700 participants, up 16 percent from last year, and 325 speakers. Nearly 1,900 attending producers took a total 1,180 business meetings. To put that in perspective, Mipcom, the world’s biggest TV trade fair, attracted 13,700 last year.

The increasingly international market attracted execs from 32 countries in Rio’s Barra beach-front hotel, including keynote speakers producer Steve Golin (“Spotlight,” “The Revenant,” “Mr. Robot” and “True Detective”), producer and writer Howard Gordon (“Homeland” and “24”), producer and writer Melissa Rosenberg (“Jessica Jones”) and Lionsgate’s president, international TV and digital distribution, Peter Iacono.

On 2016’s RCM opening day, in the latest twist in an affair which have been of large concern to the local TV industry, participants celebrated the most recent development in a court battle between Brazil’s Cinema Agency Ancine and its association of telecom corporations SindiTeleBrasil. Brazil’s Supreme Court overruled an injunction that suspended the telecom’s contributions to the FSA fund, which is the leading source of incentive coin for the production of films and indie TV shows. The contributions are now resumed, pending a final sentence on the case.

“Every year, we think we reached the ideal size for the market. But in the following year we are surprised by the increased demand and have to make a larger event, which shows the industry dynamism and market interest,” said Marco Altberg, president of event’s sponsor. the Brazilian Association of Independent Television Producers (ABPITV).

One of the most anticipated presentations at the RCM 2016 was of Philip Matthys, Hulu head of business affairs, original series. He declined to comment on the question of when Hulu will deploy in Latin America, but said the company “is developing a show that, if it is made, will be produced in Brazil.” He added the show will be set in the past: the idea is to commission a Brazilian production company to make it.

Viacom’s MTV Brasil told Variety during RCM 2016 the net will launch in the end of March the third season of reality series “Adotada,” which will have 16 episodes. Previous seasons aired in Latin America and the Caribbean, as well as Portugal. In the show, model Maria Eugenia Suconic spends two weeks living with different families in homes as different as a billionaire mansion or a fisherman’s hut.

Brazil’s federal gov bank BNDES announced during RCM a 5 million Real (US$1.4 million) investment in Rio-based indie production company Panoramica, of which half is a loan and the other half incentive coin. The amount will cover 25 percent of Panoramica’s expansion plan, which includes the creation of an export division and the production of two TV series.

Co-produced by Panoramica, indie Chatrone and free-to-air TV net TV Record, one, “Sem volta,” is an adventure series set in the Serra dos Orgaos mountain park outside of Rio. A group of mountain climbers get lost in the park and have to survive in the forest. The series, which will have 13 one-hour episodes, will air on TV Record second half 2016.

A second, “Drop,” is a teen action series set on the skateboard scene. It will have 26 episodes of 46 minutes and is a co-production of Panoramica, indie Prosperidade and Mexican giant network Televisa. It is scheduled to lense in the second half of 2016 and air in 2017.

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