×
You will be redirected back to your article in seconds

‘No Manches Frida’ Scores Third-Best Opening Ever for a Mexican Movie in Mexico

‘No Manches Frida’ Scores Third Best Opening Ever For a Mexican Movie in Mexico

Vindicating Lionsgate’s launch of the Globalgate consortium to take advantage of the popularity of local-language titles, “No Manches Frida,” which is lead-produced by Pantelion Films, a Lionsgate-Televisa joint venture, scored a first weekend Pesos 62 million (about $3.2 million) in Mexico, the third-highest opening for a Mexican movie of all time.

Produced by Pantelion, Alcon Entertainment, Mexico’s Neverending Media, owned by movie’s lead actress Martha Higareda, and Germany’s Constantin Film, “No Manches Frida” is a near beat-for-beat Mexican version of Constantin’s box office juggernaut, “Fack ju Gohte,”

Screened in Spanish with subtitles, “No Manches Frida” was released in the U.S. over Labor Day, earning through Sunday a first 17-day $9.15 million, and still counting. That figure already marks the second-best U.S. B.O. run this decade for a Spanish-language film, though still way down on both Eugenio Derbez’s “Instructions Not Included’s” final trawl of $44.5 million in 2013.

Earning an estimated $71.8 million for Constantin, which produced and distributed in Germany, “Fack ju Gohte” could have been a candidate for an English-language remake. A Mexican Spanish-language one, however, offered a clutch of attractions: “From the actual point of view, it is more interesting because the Spanish-language market is huge, the production costs are lower and the P & A is lower,” said Martin Moszkowicz, at Constantin Film.

The Mexico bow was handled by Televisa-owned Videocine, allowing the giant Mexican TV network to leverage its muscular marketing muscle.Directed by Spain’s Nacho G. Velilla, “No Manches Frida” will now be rolled out by Televisa in a 12-country staggered release over Central and South America from Oct. 13 (Peru, Central America) through Oct. 27 in Colombia to Nov. 10 in Chile.

Constantin and top Italian production house Cattleya are now working on an Italian version of “Fack ju Gohte.” A French version is also under discussion, Moszkowicz added.

“Local product is now taking huge market shares,” he said. He went on: “It is easier to produce a local remake and the potential is higher in revenue terms than a German-language movie could ever have. This is a success story for everyone and it’s not stopping yet.”

“No Manches Frida” stars Mexican actor and comedian Omar Chaparro as an ex-con who can hardly spell but takes on a job as a teacher to recover the loot from a job which is buried at the school.

More Film

  • The Wolf Hour

    Shanghai Film Review: 'The Wolf Hour'

    Run a finger along any of the surfaces in Alistair Banks Griffin’s sophomore feature “The Wolf Hour,” and it will come up slicked with sweat, grime and the residual soot of the city. It is the summer of 1977,  and it’s hotter than hell. June Leigh (Naomi Watts) perches on the window sill of the [...]

  • The Christmas Gift

    'The Christmas Gift,' 'Guaxuma,' 'King Wah' Win Top Awards at Palm Springs ShortFest

    The Palm Springs International ShortFest wrapped Sunday with top prizes going to “The Christmas Gift,” directed by Bogdan Muresanu, for best of the festival, Nara Normande’s “Guaxuma” for best international short and Horatio Baltz’s “King Wah (I Think I Love You)” for best North American short. The festival is the largest shorts-focused event in North [...]

  • Vortex

    Shanghai Film Review: 'Vortex'

    Official statistics imply that violent crime is close to an all-time low across China today, but you would hardly guess as much from the glut of commercial-leaning crime and gangster movies that the Middle Kingdom is producing and, as often as not, given the accessibility of the genre and the historical pedigree of Asian action [...]

  • Box Office: Toy Story 4 Opens

    Box Office: 'Toy Story 4' Launches Overseas With $120 Million, 'Aladdin' Clears $800 Million

    Disney’s summer box office slate continues to dominate over other studios as “Toy Story 4” launches overseas with a solid $120 million and “Aladdin” crosses $800 million in ticket sales. Disney and Pixar’s latest “Toy Story” entry led international box office charts when it debuted in 37 foreign territories. It also dwarfed the competition in [...]

  • Toy Story 4 Box Office: Pixar

    Box Office: 'Toy Story 4' Dominates With $118 Million Debut

    Disney’s domination over the box office only seemed to strengthen this weekend as “Toy Story 4” easily topped box office charts. The fourth entry in Pixar’s animated series collected $118 million in ticket sales when it debuted in 4,575 North American theaters. While that haul is significantly below expectations – early estimates initially anticipated a [...]

  • Shanghai international Film Festival closing ceremony

    Iran's 'Castle of Dreams' Sweeps Shanghai Golden Goblet Award Ceremony

    China’s top film festival showered its highest three honors on the Iranian film “Castle of Dreams,” hours after American President Donald Trump said the U.S. would on Monday impose “major additional sanctions” on Tehran. The drama about family, separation and keeping one’s promises, collected a trio of prizes on Sunday night at the Shanghai International [...]

More From Our Brands

Access exclusive content