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European Film Promotion, which represents government film agencies from 36 countries, is seeking to boost the export of European movies with the launch of its Film Sales Support Slate Funding program, which builds on the existing Film Sales Support initiative.

The new program, which is backed by the European Union’s Creative Europe/Media Program, enables sales companies to hand in a single application for the promotion of a film selected for different events.

The measure gives sales companies “the financial security to plan ahead, channel their resources and synchronize marketing measures to the benefit of a wider sales approach, covering more territories,” EFP said in a statement.

The new program will kick off at the Toronto Film Festival, where in the past years 40 to 50 films were supported by Film Sales Support.

European films are eligible for Slate Funding if they are selected for the festival program and then go on to the Asian Film Market or the American Film Market. The maximum amount available per application is €8,000 ($9,000) or 50% of the marketing costs, “based on a detailed promotional campaign to include classical and, where needed, innovative digital promotion activities,” EFP said.

Sales companies must submit one application only on a first‐come, first‐served basis. They are free to hand in one further application for Toronto, the Asian Film Market and the AFM each.