Kicking off the international licensing strategy of one of the most-awaited teen TV fictions for 2017, De Agostini Editore’s TV channel Super! has acquired Italian rights to daily series “Love, Divina,” starring Argentine TV-pop star Laura Esquivel (“Patito Feo”).
Teaming Mexican TV giant Televisa, Argentina’s Pol-ka and Paris-based Federation Kids & Family, “Love, Divina” marks a groundbreaking, pan-Latin American teen production, designed for both broadcast and digital distribution, with multiple digital spin-offs.
The new drama debuts January on Argentine channel El Trece and will receive a pan-Latin American SVOD release on Televisa’s digital platform Blim first quarter 2017. It will broadcast on Super! in 2017, according to Massimo Bruno, head of TV channels at De Agostini Editore.
“’Love, Divina,’ is a natural sequel to ‘Patito Feo,’ which De Agostini Editore helped make such a huge success in Southern Europe; we are delighted to be working with them again,” David Michel, managing director at Federation Kids & Family, said in a statement.
“Super! Is the perfect place to connect ‘Love, Divina’ with its target music-loving audience -including new and established Esquivel fans- and create an exciting new teen brand,” he added.
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“Patito Feo,” also a Televisa co-production, was broadcast in more than 40 countries, including Italy, where it became a ratings, licensing and music sensation, spawning five platinum and five golden albums.
“Having the opportunity to work again with a partner like Super! who understands the product and how it engages with the audience, the relevance of the music and interaction with all digital platforms makes the consumer products strategy the key for its success,” said Maca Rotter, managing director of Televisa Consumer Products.
New series’ narrative mixes humor, music and drama, with Laura Esquivel playing Divina, a kind and conscientious teenager who grew up without a family that takes a group of homeless kids under her wing, saving them from a life on the streets. Just before social services tear the group apart, they are all taken in by Irene, Divina’s long-lost grandmother.
Federation Kids & Family manages “Divina” European rights; Televisa handles the rest of the world.
One of Argentina’s top film-TV production companies, Pol-ka previously produced for Disney Channel Latin America teen drama hit “Violetta,” broadcast in over 140 countries.