DDA, a leading consultancy, public relations agency and event management firm within the entertainment biz, has launched a Personal Representation division, which will be led by Romilly Bowlby, formerly of Premier Communications, ID PR and Public Eye.

Bowlby, who is based in London, will serve as director of personal representation, and will join the senior management team, reporting to the DDA board. Her remit will be to establish the new division, build and manage its client base, and expand the department, DDA said.

DDA CEO Lawrence Atkinson commented: “We believe Personal Representation will sit seamlessly alongside our existing services, as we continue to further expand the company’s already extensive offering. In Romilly, we have found the perfect person to lead the division — a figurehead respected throughout the industry, and firmly in tune with the cultural ethos here at DDA. We’re hugely excited to see her put her ambitious plans into place over the coming years.”

Bowlby added: “DDA is a company I’ve always had the greatest respect for and enjoyed working with, and I can’t wait to get started on building the Personal Representation team. I am looking forward to being part of the group and to the exciting new opportunities that lie ahead.”