×
You will be redirected back to your article in seconds

‘Bridget Jones’s Baby’ Tops French Box Office as Studiocanal Appeals to the Working Title Brand

‘Bridget Jones’ will duke it out with ‘Miss Peregrine’ for French box office crown over weekend

Is Working Title becoming a European brand? Released by Studiocanal on Wednesday, “Bridget Jones’s Baby” notched up a first-day 137,000 admissions, about Euros 890,500 ($1.0 million) including previews, topping French box office charts.

A Universal Pictures, Studiocanal and Miramax presentation of a Working Title Films production, “Bridget Jones’s Baby” nationwide box office in France shades “Miss Peregrine’s Home For Peculiar Children,” another opener on Wednesday, though Tim Burton’s family-targeting fantasy adventure can expect to perform better over this upcoming weekend.

Directed by Sharon Maguire, and starring Renee Zellweger after a six-year break from movies, “Bridget Jones’ Baby” took the co-ordinated campaign for international, where Universal Pictures Intl. (UPI) released the romantic comedy, as it has in near all international territories.

When it came to the campaign for France, Studiocanal organised 200 ladies night screenings at the end of September which attracted 40,000, said Francois Clerc, Studiocanal head of French theatrical distribution.

Another strategy was “to try to get across to journalists how Working Title has become a very famous brand in the field of romantic comedies. It is one of the best production companies in that field. A Working Title romantic comedy will be fantastically well-crafted,” said Clerc, citing the success in France of “Four Weddings and a Funeral,” “Love Actually,” and the “Bridget Jones” trilogy.

France is not a strong market for romantic comedies. But “people read what happens in other territories, particularly film avids. “We used it to build our marketing campaign,” Clerc said.

So, before releasing “Bridget Jones” on Wednesday, Studiocanal fired off a release to the French press reminding it of just how well the film has done in the U.K., where it set records on Sept. 16 for the biggest romantic comedy opening ever in the U.K. and Ireland, grossing $11.3 million off 641 screens over its first weekend.

Founded in 1985, and run by Eric Fellner and Tim Bevan since 1992, Working Title has produced “Fargo,” “Billy Elliot,” “Everest” and “The Tudors” TV series. But it has built a mass market out of portraits of love triumphing against all odds over English romantic torpor. It’s completely appropriate that a film in the Working Title grand romcom tradition – and of titles which are purposefully bathetic (“Love, Actually”) stolidly neutral (“Four Weddings….,” “Notting Hill”) or just plain clunky, (“Bridget Jones’s…”) – should have nursed Working Title over the $1 billion benchmark at the U.K. box office.

In France, Studiocanal is targeting 2 million admissions  – about $14.5 million – which would make “Bridget Jones’s Baby” most probably Studiocanal’s biggest release in France this year, said Clerc.

“Bridget Jones’s Baby” is currently tracking at $121 million worldwide. Studiocanal will open it in Germany on Oct. 20. Japan still has to bow of other major territories

More Film

  • VICE

    Adam McKay Explains the 'Vice' Musical Number He Left on the Cutting Room Floor

    Adam McKay’s “Vice” has clearly divided critics, with some calling it a bold and daring analysis of one of the most pivotal figures in American politics, and others mincing no words in labeling it, full stop, the worst film of the year. (Truly, in the year of a Dinesh D’Souza movie, people are grandstanding with [...]

  • Penny Marshall Dead

    Penny Marshall, 'Laverne & Shirley' Star, Director, Dies at 75

    Penny Marshall, who starred alongside Cindy Williams in the hit ABC comedy “Laverne & Shirley” and then became a successful director, died on Monday night at her Hollywood Hills home due to complications from diabetes, Variety has confirmed. She was 75. Marshall was the first woman to direct a film that grossed more than $100 [...]

  • 'They Shall Not Grow Old' Box

    Peter Jackson's 'They Shall Not Grow Old' Collects $2.3 Million on Monday

    Peter Jackson’s World War I documentary “They Shall Not Grow Old” earned $2.3 million at 1,122 theaters in North America on Monday. Warner Bros. released the movie five weeks after it aired on Armistice Day on the BBC. The studio partnered with Fathom Events in the U.S. for a one-day event, marking the largest single [...]

  • Dua LipaVariety Hitmakers Brunch, Portraits, Los

    'Alita: Battle Angel' to Feature New Song by Dua Lipa

    Robert Rodriguez’s “Alita: Battle Angel” will feature a new song by Dua Lipa. “Swan Song,” co-written by Justin Tranter, Kennedi Lykken, Mattias Larsson, Robin Fredriksson and Tom Holkenborg (aka Junkie XL), in addition to Dua Lipa, will drop ahead of the film’s U.S. opening on Feb. 14. The Twentieth Century Fox action-adventure movie was produced by James Cameron and Jon Landau [...]

  • Les Arcs Festival Unveil Prizes For

    'System Crasher,' 'White on White' Win Work-in-Progress Awards at Les Arcs

    Nora Fingscheidt’s “System Crasher” and Theo Court’s “White on White” won the top prizes at Les Arcs Film Festival’s Work-in-Progress session. Both titles were among the 18 films in post-production pitched during the 10th edition of the Work-in-Progress showcase which is spearheaded by Frederic Boyer, the artistic director of Les Arcs and Tribeca festivals. “System [...]

  • Actress Shirley MacLaine poses at the

    Shirley MacLaine Selected for AARP Career Achievement Award

    Shirley MacLaine has been selected as the recipient of the AARP’s 2018 Movies for Grownups Career Achievement Award. MacLaine will be honored at the 18th annual Movies for Grownups Awards ceremony on Feb. 4 at the Beverly Wilshire Hotel in Beverly Hills, Calif. MacLaine has credits on more than 50 feature films, won a best [...]

More From Our Brands

Access exclusive content