Venice Film Market Revamps and Rebrands Itself as Innovative Projects Mart

The Venice Film Festival’s Venice Film Market is rebranding as the Venice Production Bridge, a mart mainly dedicated to original projects and works-in-progress.

Venice’s move into this relatively untapped market segment will build on existing initiatives of the VFM which since its first edition four years ago has been conceived as a light market – a counterpoint to Toronto with which it almost overlaps – featuring initiatives such as the European Gap Financing Market and Final Cut in Venice, geared towards works in advanced stages.

The new push towards unfinished product will also complement the Lido’s Biennale College initiative dedicated to development and production of micro-budget feature films from all over the world, which over the past four years has spawned thirteen feature films many of which have gone on to gain notice and kudos on the international fest circuit. The VFM and Biennale College are innovations made to the Grand Dame of European festivals by current topper Alberto Barbera (pictured) who is treading new ground when it comes to the fest’s industry aspect, historically considered a sore spot.

Significantly, besides movies, the Venice Production Bridge will be open to web content, TV series, and virtual reality projects in final stages of development and funding.

Popular on Variety

For its upcoming edition the festival will also build a 450-seat outdoor screening venue in the garden of the Casino, which in recent years has been blighted by a gigantic hole in the ground after construction of  new permanent infrastructure was halted.

The new Cinema del Giardino will screen world premieres of non-competiting films and will be open to the public as well as accredited fest attendees.

The fest has also tweaked  its awards so that the Grand Jury Prize (aka Silver Lion) will officially become the second most important prize after the Golden Lion.

The 73rd edition of Venice will run August 31-September 10. The VPB will run September 1-5.

More Film

  • Little Women Movie

    'Little Women,' 'Fleabag' Win USC Scripter Awards

    Greta Gerwig’s script for “Little Women” has won the USC Libraries Scripter Award for best movie adaptation and “Fleabag” has taken the television award. The winners were announced Saturday night at USC’s Edward L. Doheny Jr. Memorial Library. “Little Women” topped “Dark Waters,” “The Irishman,” “Jojo Rabbit,” and “The Two Popes.” All but environmental drama [...]

  • Four Good Days

    'Four Good Days': Film Review

    Addiction, you could say (and I would), has become the central demon that plagues Americans. We’re addicted to everything: alcohol, illegal drugs, pharmaceutical drugs, psychotropic drugs, sugar-bomb soft drinks, processed food, video screens…you name it. In theory, addiction was made for drama, because it rips up the fabric of people’s lives, and that’s intensely dramatic. [...]

  • Netflix backed animated films “Klaus,” left,

    'Klaus,' 'I Lost My Body' Top 47th Annie Awards as Netflix Dominates

    Netflix dominated the 47th Annie Awards on Saturday, Jan. 25, picking up 19 trophies, including the top prizes of best feature (“Klaus”), best feature-independent (“I Lost My Body”), best TV/media production for preschool children (“Ask the Storybots”) and best general audience TV/media production (“BoJack Horseman”). Disney TV Animation’s “Disney Mickey Mouse” won best TV/media production [...]

  • Disney Myth A Frozen Tale

    ‘Frozen 2’-Inspired VR Film ‘Myth’ Creates Beautifully Immersive ‘Fairy Tale Within a Fairy Tale’

    With “Myth: A Frozen Tale,” Disney Animation has crafted a visually stunning virtual-reality short film — a project that flexes its VR muscles but deftly uses the technology in service of storytelling. Sometimes VR experiences feel like proof-of-concepts straining to justify their 3D settings. “Myth,” by contrast, employs virtual reality so effectively it feels like [...]

  • 'Dick Johnson is Dead' Review: Kirsten

    'Dick Johnson is Dead': Film Review

    Death isn’t wasted on the dead, exactly, but much that follows in its black-veiled wake is: A heartfelt eulogy, after all, is often composed of warm words we should have shared with the deceased before they turned cold. Eighties soft-rock band Mike and the Mechanics had a #1 hit with this very observation, of course: [...]

More From Our Brands

Access exclusive content