×

Toronto: Fan Bingbing’s ‘I Am Not Madame Bovary’ Bought by Well Go USA

Well Go USA Entertainment has bought North American distribution rights to Xiaogang Feng’s  “I Am Not Madame Bovary,” starring Fan Bingbing, Guo Tao, and Da Peng.

The film premiered at the Toronto Intl. Film Festival on Sept. 8. Well Go USA has committed to a theatrical release in the U.S. and Canada on Oct. 7, which follows the wide release in China on Sept. 30.

The film is based on Liu Zhenyun’s 2012 novel “I Did Not Kill My Husband” and his adapted screenplay, a satirical story of a village woman accused of being an adulterer. After a ruling is made against her in her divorce case, she begins an annual “journey of petition” to Beijing in order to prove that her divorce was a sham, and to redeem her reputation.

“‘I Am Not Madame Bovary’ is a powerful and innovative film starring one of China’s most acclaimed actresses under the direction of a true master,” said Well Go USA Entertainment president & CEO Doris Pfardrescher. “This is a transformative role for Fan Bingbing and one which we think will translate with North American audiences.”

The film is presented by Sparkle Roll Media Corp., Huayi Brothers Media Corp., Beijing Skywheel Entertainment, Huayi Brothers Pictures and Zhejiang Dongyang Mayla Media with Qi Jianhong, Wang Zhongjun, Song Ge, and Wang Zhonglei. The film is produced by Zhang Dajun; executive produced by Wang Zhonglei, Zhou Maofei, Zhao Lei and Jerry Ye; and co-produced by Wang Yang, Joe Tam and Hu Xiaofeng.

Feng’s credits include “Aftershock,” “Back to 1942” and “If You Are the One.” Fan’s credits include  “Skiptrace,” “X-Men: Days of Future Past” and “Buddha Mountain.”

The deal was negotiated by Well Go USA Entertainment’s Pfardrescher and Golden Network’s Clarence Tang, who is spearheading Asian sales, along with CAA on behalf of the filmmakers. Wild Bunch is handling Europe.

Popular on Variety

More Film

  • Julie Andrews

    Julie Andrews Selected for AFI's Life Achievement Award

    The American Film Institute Board of Trustees has selected Julie Andrews as the recipient of the 48th AFI Life Achievement Award. The award will be presented to Andrews on April 25 in Los Angeles. The ceremony will be telecast on TNT. “Julie Andrews is practically perfect in every way,” said Kathleen Kennedy, chair of the [...]

  • 4127_D001_00007_RC Phyllis Logan stars as Mrs.

    'Downton Abbey' to Dominate Box Office Weekend With $30 Million

    The feature film version of “Downton Abbey” is heading for an impressive $30 million opening weekend at 3,079 sites for an easy victory at the North American box office, early estimates showed Friday. The launch of Brad Pitt’s space drama “Ad Astra” will land in second with about $20 million, while Sylvester Stallone’s action-thriller “Rambo: [...]

  • BETWEEN TWO FERNS, 2019, PH_0027.RAF

    Film Review: 'Between Two Ferns: The Movie'

    If you’re a fan of “Between Two Ferns with Zach Galifianakis,” the fake public-access talk show that Zach Galifianakis has been hosting online, for three to six minutes a pop, over the last 10 years, then you’ll probably like “Between Two Ferns: The Movie,” the snark-lite 82-minute road movie that Galifianakis and his director and [...]

  • The Irishman

    Martin Scorsese, Frances McDormand, Donald Sutherland Join Lineup of France's Lumiere Festival

    Martin Scorsese’s eagerly awaited Netflix movie “The Irishman” wasn’t completed on time to be shown at the Cannes Film Festival, but Thierry Fremaux, Cannes’s topper, managed to pin down the high-profile movie and Scorsese himself for the upcoming Lumiere festival in Lyon next month. Dedicated to heritage movies, the Lumiere festival was created 10 years [...]

  • 'Aladdin' Star Mena Massoud Calls for

    'Aladdin' Star Mena Massoud Calls for a Broader Diversity of Storytelling in Movies and TV

    The star of “Aladdin,” Egyptian-Canadian actor Mena Massoud, called for a greater diversity of storytelling in movies and television when he spoke at the glamorous opening ceremony Thursday of the 3rd edition of Egypt’s El Gouna Film Festival. Massoud, whose credits include Amazon’s “Tom Clancy’s Jack Ryan” and Hulu’s “Reprisal,” lauded “the power of art” [...]

  • 4127_D015_00199_RC(l-r) Laura Carmichael stars as Lady

    Box Office: 'Downton Abbey' Beats 'Ad Astra,' 'Rambo: Last Blood' on Thursday Night

    “Downton Abbey,” the movie continuation of the hit TV series centering on the Crawley family, has won Thursday previews with $2.1 million from 2,800 North American locations. Meanwhile, Brad Pitt’s space drama “Ad Astra” has launched with $1.5 million in previews, while Sylvester Stallone’s action-thriller “Rambo: Last Blood” scooped up $1.3 million at nearly 2,900 [...]

More From Our Brands

Access exclusive content